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Thread: Radio campaign

  1. #1
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    Radio campaign

    Great numbers and strategy. How about forwarding these to selected talkback radio jocks? I reckon Close Up and Campbell Live could be up for a second crack at this. There's nothing the media likes more than controversy -- and dodgy stats are controversy's viagra.

    Having seen ACC squirming publicly on national TV, I'd quite like to see that some more.
    "Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]

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    Quote Originally Posted by Hitcher View Post
    Great numbers and strategy. How about forwarding these to selected talkback radio jocks? I reckon Close Up and Campbell Live could be up for a second crack at this. There's nothing the media likes more than controversy -- and dodgy stats are controversy's viagra.

    Having seen ACC squirming publicly on national TV, I'd quite like to see that some more.
    Radio Hauraki could be a good one to send things through to as well, their demographic seems to involve rather a few bikers from the born-again rider demographic, always hearing ads for bike shops and charity rides and the vasman and what not....

    I have never let my schooling interfere with my education ~ Mark Twain

    Vegetarian Motorcyclists Unite

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    mm News Talk ZB, The edge, ZM, Morefm, breeze, campbell live, morning show....or..get companies to sponsor us...

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    Quote Originally Posted by Hanne View Post
    Radio Hauraki could be a good one to send things through to as well, their demographic seems to involve rather a few bikers from the born-again rider demographic, always hearing ads for bike shops and charity rides and the vasman and what not....

    send it to them all... the more we get on our side the better no matter their demographic... 50 screaming oldies saying it goes against the principles of why (they) had ACC setup in the first place is better than 500 bikers saying its not fair

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    Quote Originally Posted by Hanne View Post
    Radio Hauraki could be a good one to send things through to as well, their demographic seems to involve rather a few bikers from the born-again rider demographic, always hearing ads for bike shops and charity rides and the vasman and what not....
    Quote Originally Posted by NighthawkNZ View Post
    send it to them all... the more we get on our side the better no matter their demographic... 50 screaming oldies saying it goes against the principles of why (they) had ACC setup in the first place is better than 500 bikers saying its not fair
    Radio Hauraki and The Rock FM are both notorious for having a big following amongst a certain biker demographic!

    If we are clever we can tailor our radio ads to suit the demographic profiles of the different stations. Big Dave is managing this process. If you can offer him any professional advice or assistance (anyone with radio production experience? Anyone with access to an audio suite? Anyone with media buying power?) please give him a yell.

    Perhaps this should be started as a new thread. If we had $10 for every new thread in this section we could buy ACC and run it the way we want.
    There is no such thing as bad weather; only inappropriate clothing!

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    Thumbs up

    Quote Originally Posted by Hitcher View Post
    Great numbers and strategy. How about forwarding these to selected talkback radio jocks? I reckon Close Up and Campbell Live could be up for a second crack at this. There's nothing the media likes more than controversy -- and dodgy stats are controversy's viagra.

    Having seen ACC squirming publicly on national TV, I'd quite like to see that some more.
    Hey Mr. H - I'm in the process of putting together some information with the permission of 3 spokespeople (BRONZ, Ulysses and HOG) whose names I will put forward to Radio NZ National. I'm just getting some help from my Aunty (media savvy woman that she is) for it to be logical and concise.

    Can send it onto you for you to cast a critical eye over if you wish.
    My goal in life is to be as good a person as my dog already thinks I am.

  7. #7
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    Post My email to Radio NZ National & Newtalk ZB

    As you may be aware ACC has proposed an increase to the levy motorcycle riders will be required to pay.

    The proposed fee changes translates to substantial increases for motorcycle owners:

    * Motorcycle, up to 125cc (including mopeds). ACC Levy $292.93.

    * Motorcycle, 126-600cc. ACC Levy $546.78.

    * Motorcycle, 601cc and over. ACC Levy $781.12.

    The current ACC Levy is:

    * Motorcycle, less than 60cc. ACC Levy $252.69.

    * Motorcycle, 61cc and over. ACC Levy $252.69.

    I have attached some facts taken from the website http://www.bikersagainstacc.org.nz/

    A spokesperson is available to speak with you; you can contact all or any of the following people:

    Peter McIntosh
    National President
    Ulysses Club of NZ Inc
    Home: 04 383 5975
    Mobile: 029 200 6912
    Email: president@ulysses.org.nz

    Lucy Haberfield
    Director
    HOG Wellington
    DDI: 04 3817846
    Mobile: 0272832158
    Email: lucyh@agricultureito.ac.nz

    Les Mason
    National President
    Bikers Rights Organisation of New Zealand (BRONZ)
    Mobile: 021781322
    Email: les.mason@gmail.com
    My goal in life is to be as good a person as my dog already thinks I am.

  8. #8
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    Facts sent with email

    SOME OF THE FACTS:
    ACC would have you believe motorcyclists are being subsidised by car drivers
    "ACC said that in 2008/09 it paid more than $62 million for accidents involving motorcycles. It collected $12.3m in levies from motorcyclists in the same period." (NZPA 16th Oct) This has also been quoted by both Nick Smith and John Judge, and means there is a $50m shortfall which must be funded from other means.

    "Dr Smith said motorcyclists were 16 times more likely than car drivers to be involved in accidents, yet car owners were currently subsidising their ACC bills by $77 each."

    The Ministry of Transport (MOT) Annual Vehicle Fleet Statistics for 2008 states there are 2,584,509 light passenger vehicles in New Zealand (light passenger vehicles are defined as cars and vans).
    According to Dr Smith each light passenger vehicle subsidises motorcyclists by $77. This comes to a grand total of $199,007,193.
    The ACC paid more than $62 million for motorcycle accidents in 2008/9
    This means car drivers are paying $137million more than the total ACC cost supposedly incurred by the motorcyclist.
    This amount FAR EXCEEDS the $50m SHORTFALL claimed by ACC for 2008/09.

    Ministry Of Transport data is being misreported. Motorcycle accident and death rates are actually very low
    This is where the data from the MOT is being misreported:
     In the annual Vehicle Fleet Statistics for 2008, compiled by the MOT, they state there are 111,000 motorcycles (including mopeds). BUT when the MOT compile the accident statistics (expressed per 10,000 motorcycles on the road) they publish a figure of 95,000 motorcycles. MOT vary the number of motorcycles by a staggering 16,000.
     The Vehicle Fleet Statistics are calculated for CO2 emission and fuel use purposes. By showing larger numbers of smaller capacity engines it is a positive. However, when wanting to show the number of motorcycle accidents it is beneficial to policy makers to use a lower number of total bikes.
     The table below shows that older riders may in fact be reducing accident and fatality statistics:

    Year Motorcycles Per 10,000 On Road Motorcycles
    Crashes Injuries Fatalities
    1973 76,674 511 551 17.0
    1988 103,648 264 276 14.1
    1989 92,945 253 264 15.2
    1990 82,437 257 267 13.8
    2003 67,368 133 136 5.0
    2007 99,213 170 129 4.0
    2008 111,568 164 121 4.7

    ACC has no evidence that large motorcycles mean more accidents
     The Crash Analysis System (CAS) database is woefully deficient in recording accurate data.
     Of a total of 423 accidents (i.e. all motorcycle and other vehicle accidents in Auckland and Canterbury in 2008), 181 (43%) failed to record the CC rating of the motorcycles involved. There is no reason to assume the remainder of the 2008 database is any more accurate.
     Interestingly the mode of the Auckland/Canterbury sample was 250cc (250cc was reported the most).
     In addition, ACC forms do not record CC ratings of motorcycle accidents. So how can this claim be factually supported?
     So this does not lend weight to charging a higher levy on bigger capacity motorcycles.
    http://www.bikersagainstacc.org.nz/thefacts.html
    My goal in life is to be as good a person as my dog already thinks I am.

  9. #9
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    I'd love to see Paul Henry take this on on TV1's 'Breakfast'.
    Grow older but never grow up

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    I was on newstalk zb today

    pushing the cause from Hamilton

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    Quote Originally Posted by Oakie View Post
    I'd love to see Paul Henry take this on on TV1's 'Breakfast'.
    He already interviewed Peter Mac and Pippa made him read out my letter on the show
    Just ride.

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    take it to fair go!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    plastic fabricator/welder here if you need a hand ! will work for beer/bourbon/booze

    come ride the southern roads www.southernrider.co.nz

  13. #13
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    Thumbs up Radio NZ National

    Just had on the 10am news about the 3 main centres protests! Ride safe everyone!
    My goal in life is to be as good a person as my dog already thinks I am.

  14. #14
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    I can't make it either - good luck guys and gals

  15. #15
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    No follow up from the Radio Network.

    They responded to the advertising request form on their web site - asking where I was located - within 15 minutes.

    I responded with a brief - asked for some rate info and haven't heard back.

    I have been out of the office a lot though. I'll mail them again now.

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