How do you want your money spent - ideas sought

[schrodingers cat]

How big is this billboard ?

Prolly big enough for bullet points of Katmans same tired posts.
Dull, dull, dull.


The problem with an essentially negative (as in don't do whatever) is the brain discards the 'don't'

So, when using a hammer for example, repating to ones self "don't hit thumb, don't hit thumb" brain discards don't and focusses on thumb. Where you look is where you go so result is "Don't hit th-owwwwwwwwwwwwwwwwwwwwww"

So much for brain science. Try to phrase your message in a positive or neutral frame.

That is why Look twice, think bike (or whatever it was) was a goody.


I like the concepts on 'invisability - a superpower that can kill (you)' and that 'sorry doesn't bring back the dead.'

"You can't see us - we're all around you" says the zombie invisable biker

[Spearfish]

......while it is so easy for a large proportion of the general public to take the attitude of "bah, have you seen the way they ride? They bring it upon themselves" then the backlash is likely to come back and bite us in the arse.

That is why I've always said we need to seriously address our own short-comings before getting carried away with pointing the finger at others.

I get that often at smoko.
The cheese cutter saga started them off so anything I said about ACC just fell on painted on ears.
Prejudices propped up by a few bad experiences unfortunately.

Its hard to affect drivers in safe little cells in a way that makes them think about something other than themselves. Car designers and road builders are spending billions to remove the driver further away from the chore or driving and more like a passenger.

[gatch]

I've been walking to and from work for a while now. In my travels I've watched the same few guys on the same bikes speeding madly through traffic, popping wheelies and generally acting like fuckwits. Now I've also seen the looks the average motorist gives them... These are not adoring looks of respect and empathy. I can see the merit in what katman has been harping on about.

I think ALOT of bike accidents could be avoided if the rider was in a different mindset, that's not to say all/most crashes are caused by the rider being in the wrong.. But regardless, anyway to avoid a crash is a good way, if that involves changing how you approach motorcycling then so be it.

Anyway, I think BoGans idea is good, simple, hits the message home. Sorry doesn't cut it.

[Marmoot]

Online space is another "billboard" opportunity.
Banner advertisements strategically placed on online mass media, be it general interests (NZHerald, Stuff, etc), demographically targeted (female? male? specific age and interests?), interest-targeted (automotive websites, etc).

Typical costing is less than offline space, especially TV, radio and newspaper ads.

I can give you more info and common strategies if you feel this is relevant to your needs.

[Marmoot]

On the concept, it may be better if you capitalise on the human nature as being inherently self-centered.

Waving the fact that bikers are not invisible may seem to be the most obvious avenue, but it may miss a lot of the audience as it won't pass their "so-what" tests.

It may be better to relate with consequences, what would happen to them if they don't look for motorbikes properly at intersections.
For example, careless/dangerous driving charges is virtually standard in where someone gets injured in a multivehicle accident. Buggersome to defend, cost in lawyer, even if you get off scotfree. Surely, just because you want to get to your office quickly you still won't want to risk a court case. Plus the insurance cost, the trouble repairing the car, etc...

Moral of the story: for every 2 seconds spent looking left/right, you'll save 2 months of grievances.

[rastuscat]

How big is this billboard ?

I'm not suggesting we billboard the above.

I've refined Bogans idea to.......

Casket with person with obscured face, guy/girl standing over saying SMIDSY

Underneath caption saying

Sorry doesn't cut it, look twice at intersections.

That way it doesn't just relate to motorbikes. Lots of cars get hit the same way too.

[bogan]

I'm not suggesting we billboard the above.

I've refined Bogans idea to.......

Casket with person with obscured face, guy/girl standing over saying SMIDSY

Underneath caption saying

Sorry doesn't cut it, look twice at intersections.

That way it doesn't just relate to motorbikes. Lots of cars get hit the same way too.

So the motorcylist's pay for a general road safety campaign? sorry but that doesn't sit well with me. If we are paying for it the message needs to be to look for bikes, not look harder for cars.

[NinjaNanna]

I've been walking to and from work for a while now. In my travels I've watched the same few guys on the same bikes speeding madly through traffic, popping wheelies and generally acting like fuckwits. Now I've also seen the looks the average motorist gives them... These are not adoring looks of respect and empathy. I can see the merit in what katman has been harping on about.

I think ALOT of bike accidents could be avoided if the rider was in a different mindset, that's not to say all/most crashes are caused by the rider being in the wrong.. But regardless, anyway to avoid a crash is a good way, if that involves changing how you approach motorcycling then so be it.

Anyway, I think BoGans idea is good, simple, hits the message home. Sorry doesn't cut it.

I too really liked Bogan's idea - maybe it could be a series of advertisments, firstly dealling to smidsy, then the same approach but showing our Partners, Parents, Children and other loved ones telling US that,"sorry doesn't cut it, you had your fun but we're left here to feel the pain!"

[NONONO]

So the motorcylist's pay for a general road safety campaign? sorry but that doesn't sit well with me. If we are paying for it the message needs to be to look for bikes, not look harder for cars.

Yep, bout says it all.....

[Berries]

Sweet, that’s the intersection campaign sorted and as it is one of the 'top four' issues with dedicated funding we can move on to a motorcycle specific campaign. That’s why I asked if it was being funded out of the $30.

Two choices. Aim it at car drivers or aim it at riders. For the former all you can really do is mass publicity, like the UK’s Think Bike campaign which had simple yellow signs with a bike on it located at frequent intervals on many roads. This continually reinforced the message that riders were around. Much better than print or remote billboards like we have here.

If you have billboards for riders then don’t take ideas from some of the rubbish that is out there, like “It’s not fate that decides when to overtake, it’s you.” No point treating people like idiots. Locate them at specific locations for specific issues. 5km of twisties with a high crash rate ? Why not something simple showing a nice curve, a bike and “Take it easy, next 5km” or something basic like that.

[avgas]

SYDSMBTISY.

I fucking hate abbreviations.

[Katman]

I fucking hate abbreviations.

SDI

[duckonin]

Here's a start.

Do not ever assume someone has seen you. Assume they haven't.
Strick out like a sore thumb. High viz black can be deadly.
Do not weave between lanes in moving heavy traffic.
Learn to recognise each vehicle classes blindspots, and stay out of them.
Try to be in someones rear vision mirror long enoughy for them to see what you are doing before blasting past them.
Move within your lane to impriove your chance of being seen.

This is the basics of motorcycle riding, each one of these Quotes should be made into a question in the 6R and 6 full test with a pass being 100%..

[Berries]

Got to make sure the message doesn't encourage people either. Like this one -

[mashman]

Dunno what they're called. Ya know those little cards, about the size of a credit card (the do come bigger), but you change the angle of the card or your head and the image looks to be moving...

Could you put those up on billboards? Could give you an extra dimension to work with...