How do you want your money spent - ideas sought

[rastuscat]

Hi Y'all

If you were going to design a media (print media only, but some billboards and maybe bus-backs too) campaign backed by some enforcement, what would you do? Funding is coming from the local council and ACC. Obviously, enforcement will be done by us.

The idea is that it is likely to be based on SMIDSYs. Those are crashes where the offending driver knocks a biker over, then says "Sorry Mate, I Didn't See You", or SMIDSY.

We want to educate drivers on having a decent look for oncoming vehicles. A good percentage of bike crashes are caused by someone not seeing the bike coming even when it's there to be seen, and failing to give way.

It's a mental shift we are trying to achieve. People (including bikers) never think it will happen to them, but it does anyway. How do we change that attitude? What can I put in the media or on a billboard that might awaken some drivers?

Sensible suggestions welcomed. Non-sensible ones welcome too, but unlikely to be used. I always have a laugh at funny ideas. I have a meeting on Monday where we will be discussing it, and I'll take along any ideas that I think might work for us.

Bring it on !!

[Bald Eagle]

some sort of dotted silhouette indicating the 'invisible' biker, maybe.

something like we are bikers not super hero invsible man
or one of those where's wally but it's a biker

[MSTRS:Me]

Don't know about the picture, but any need a simple catchline.

You have eyes. Or you wouldn't be driving. Right?

Or...

Eyes are for using.

Or...

The blind don't drive.

Or...

The biker can see you.

[avgas]

Picture of a bike with a harpoon gun.
"Paybacks a bitch"

[bogan]

make it something that will stand up to scrutiny, no photoshopping it so it looks like the bike is harder to see than normal.

[george formby]

From what I have read ( & experienced ) drivers are looking for what they expect to see, a car or truck. It's the brain ignoring the bike or cyclist because it wants to see something bigger & doe's not register the bike from a glance.
I would suggest " What are you looking at/for?" to get the message across. Quick decisions are another contributor so "look again" if memory serves it used to be "look once, look twice, think bike .
You could put a dinosaur on a bike & call it a "douthinkhesaurus"

[rastuscat]

You could put a dinosaur on a bike & call it a "douthinkhesaurus"

Nice, like that.

[Big Dave]

Hi Y'all

I would call me for a quote on production.
http://www.davidcohen.co.nz

:-)

[Katman]

How about we introduce a new abbreviation?

SYDSMBTISY.

(So you didn't see me but thankfully I saw you).

[Berries]

It will be interesting to see how you are going to enforce SMIDSY moments. Unmarked bikes with onboard video cameras ?

One question. You say "your money" and then post this in the ACC section. Does that mean this campaign is being funded out of the $30 levy ?

[NONONO]

You have the money for this or is it just another pipe dream?
Can I suggest,
"Bikers will kick your bastard arse if you are so blind you can't see a bright red 1000cc motorcycle, doing the speed limit, with a reflective vest on, and a high vis helmet, in broad daylight, you P smoking, drunk driving, cage steering moron!".
Or should I just clean up my own backyard?

[Katman]

"Bikers will kick your bastard arse if you are so blind you can't see a bright red 1000cc motorcycle, doing the speed limit, with a reflective vest on, and a high vis helmet, in broad daylight, you P smoking, drunk driving cage steering moron"?

More realistically it'll be 'Biker will kick your door in then shit their pants and run like fuck when you come after them'.

[NONONO]

So that's the kind of biker you are Katman? Not this one. Sick of your self flagellation. Washes with no one any more.
Time for a change, move aside, you're in the fuckin way.....

[Katman]

So that's the kind of biker you are Katman?

There's plenty of threads on here showing chest beaters being shown up as full of shit.








Where is Stoney by the way?

[NONONO]

There's plenty of threads on here showing chest beaters being shown up as full of shit.

Where is Stoney by the way?

What the fuks StoneY got to do with it?
Tossers like you doing the governments work is the issue.
Your views are redundant.
Here's an idea. Get 2 more wheels, and a roof, life would be so much easier for you if only you came out of the closet.
"Let those that ride decide".