SMIDSY - is there such a thing?
This is expanding a post in another thread because I think it's an issue that warrants discussion on its own.
SMIDSY events are something all motorcyclists have encountered, and all too often they end in pain and damaged motorcycles, but I'm not so sure that the perpetrators didn't see us, and if so I think they can be cut down and thereby make our lives safer.
I simply cannot believe that human eyes and brains are incapable of seeing a moving, and often noisy, object approx. 1.8 m tall by 1 metre wide with a shining light on it - right now I can see a bird sitting on a roof about 100m away and it has no lights on. I think that in most SMIDSYs the motorcyclist was seen but not acknowledged. As I understand it the human brain goes through the following three steps:
1) Things stimulate our senses and data is sent to our brains - eye detects bike, sparrow, road sign, 40 tonne truck, ugly girl etc and sends data to brain.
2) The subconscious part of the brain sorts the huge amount of information and decides based on prior programming which needs to be acted on - sparrow, ignore; sign, slow down; ugly girl, ignore; truck, avoid; bike, ??? and sends the information to be acted on to the conscious.
3) The conscious side of our brains then acts according to what has been identified as something to pay attention to. As motorcyclists our brains have been trained to read road surfaces, whereas my partner who has never ridden a bike just doesn't notice the roadkill on the apex, the damp shadow or the tar snake that I see very clearly because it means nothing to her - she's as likely to notice the flax bush on the side of the road.
Essentially human beings are motivated by fear or greed, and if they see something that is potentially a threat or to be desired they notice it - if 100 ordinary people walk past and one is a pretty girl in a bikini and one a big ugly Hells Angel, which ones will you notice? And when you buy something, have you ever noticed how often you now notice other people with what you bought? I believe so many of us get hit because people don't see us as having any significance by presenting a threat or being worth protecting, so while their eyes record us, their brain is not programmed to say "motorcyclist - pay attention, respond to him/her and don't pull out etc'.
I very, very rarely have to take evasive action on my bike, yet I do it all the time in my car, and I use my bike a hell of a lot more than the car which really only gets used to go to the gym and do the shopping. I put that down to a constant and focussed awareness of what car everyone else is doing, but also because I'm a big bastard (6ft3, 120 kgs) in black on a big, noisy black bike. Car drivers see me and when the image gets to their brain the brain says "threat, notice him and avoid him". When i worked in a bike shop I rode a lot of bikes, and I know from personal experience that when I rode 250s and even sports bikes, the behaviour of other road users degenerated.
I don't think we should all put on weight, buy big bikes and wear black, and that's why I want to see TPTB trying to get the message through to our fellow road users that hitting us is dreadfully bad form and results in killing people. As a marketer I know just how easy it is to change thinking, so I'd like to see the thinking of ALL road users changed so they realise that hitting another road user, especially a bike, is a very, very bad thing to do and brings nasty kharma in buckets.
Don't blame me, I voted Green.
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