This is a warning to any business person to properly/realistically value their businesses. "Goodwill" is largely worthless. The only true value any business has are in its assets -- tangible things that can be sold for money. Unfortunately many businesses aren't bought or sold on that basis.
The dealerships that motorcycle shops may have can't be sold for money, therefore they're not assets. Relationships that staff have with clients can't be sold for money, therefore they're not assets either.
However as a customer, it's the intangible things that make one bike shop better than another: the quality of the service you get being absolutely paramount, in my opinion. Again, if the owners sell up, what guarantees are there that the new owners are going to maintain standards? It's the intangible values that will keep customers loyal and cash flowing through the tills, but I wouldn't put too high a price on that when buying a business.
"Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]
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