One particular offering's performance is moot - the point is that there are integrated bluetooth helmets, radar detector wireless helmet displays, HUD systems etc all available commercially.
What seems to be missing is a good simple (uber simple in fact) general purpose warning indicator that people can add to thier bikes very simply (couple of wires) to get an in helmet indication that radar/indicators/highbeam/whatthehelleveryoulike needs your attention.
Feature bloat is the killer of many developments....
imdying, do you have the wherewithall to mould plastic cases? what technology? if I were developing this thing, to be honest the casing would be the biggest hurdle! Off the top of my head the nearest easily commercially available case I can think of is something like this (has battery holder, is a nice small rounded shape, will fit in a helmet easily):
http://www.jaycar.co.nz/productView....T&SUBCATID=644
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