Retail suicide?

[oneofsix]

Nothing else need be said...

+1 but still he had to and a quite well reasoned reply it was too.

[Waikato Yamaha]

From a cost point of view TradeMe listing is done via a wholesale side. 75 lisitings cost $685 + GST per month. Compared to print media (News Papers etc) its cost effective.

My main angle was if there were no new Yamaha's at all on Trademe or Motorcycle trader or any other website other than Yamaha Nz and local dealer sites do you think that Yamaha market share would fall?

[Maha]

+1 but still he had to and a quite well reasoned reply it was too.

The OP has even answered his own question by voting Yes ....I must now ask..''why the poll''?

[Waikato Yamaha]

The OP has even answered his own question by voting Yes ....I must now ask..''why the poll''?

Because a poll shows everyones opinion. Well thats the aim. Mine included.

[oneofsix]

From a cost point of view TradeMe listing is done via a wholesale side. 75 lisitings cost $685 + GST per month. Compared to print media (News Papers etc) its cost effective.

My main angle was if there were no new Yamaha's at all on Trademe or Motorcycle trader or any other website other than Yamaha Nz and local dealer sites do you think that Yamaha market share would fall?

when you put it like that the answer is, NO. People who go to Trademe are more likely to be looking for 2nd hand, know the type or brand of bike they want. They will already know Yamaha as a brand and more likely to use the retail or Yamaha NZ website to get details on the bike. Could say i bought my last bike off the web, I went to the importers site to check features and decide what I wanted and then around the retailers in the lower North Island to find the one that had what I wanted and what they were charging (this is where your sites usability plays a big part).

[Smifffy]

From a cost point of view TradeMe listing is done via a wholesale side. 75 lisitings cost $685 + GST per month. Compared to print media (News Papers etc) its cost effective.

My main angle was if there were no new Yamaha's at all on Trademe or Motorcycle trader or any other website other than Yamaha Nz and local dealer sites do you think that Yamaha market share would fall?

I see this as a slightly different question, by retail I thought you meant mainly gear & accessories.

For bike sales, I would'nt consider Trademe for a new bike. I would def consider it for used. For MC trader, I think you would have to evaluate the value as I posted earlier for TM.

If I want a brand spanking bike, I will go to the importer websites, the international and local press for reviews of the bike I am interested in, probably poll here for opinions from people whose opinion I value, and then rock on down to my official marque dealer of choice with the expectation that they will sort me out. I would likely go to trademe, mc trader and other local dealer sites etc to confirm the price that I would be prepared to pay.

I've only ever bought one brand spanking bike, I'd like another, but I'm not sure it will ever happen again. Maybe.

[Maha]

Because a poll shows everyones opinion. Well thats the aim. Mine included.

Everyones opinion that votes.... yes fair enough...
That will end up being a mere snipet of your target market surely?
A false result which ever way you look at it.
The question should have been..
'How Many of You Have Purchased a Motorbike via Trademe'
At least then you would have received a true account of who has and most likely will continue to do so.
I sincerely hope you dont make a business call from the results of this poll.

[Headbanger]

The only time I used Trademe when purchasing a new bike I looked simply to see which shops had the bike I wanted listed, then I visited or rang them.

If they hadn't been listed on Trademe I would have just rang 2 or 3 for a price comparison.

That aside, I wouldn't buy a Yamaha.

Nothing personal.

[bogan]

I still think of tradeMe as it should be, a 2nd hand trader. So when I go there, it's for "cheap".
I know since Fairfax brought them they've "sold out", got money hungry etc & now let everyone trade old or new, big company or small individual for ever increasing prices, but I still view it as some where I go to try & get cheap 2nd hand gear. When it comes to new I will still try website/store 1st, so I'd say turning your back on Google would be bigger suicide that TradeMe by far

This is how I see it too, I don't go to trademe expecting the service backup etc that you get from shops. I would also say it's easier for the OP to answer than us too, surely they know how much revenue is now generated from TM?

[wysper]

My understanding was that alot of businesses used it as advertising more than selling.

Sales were a bonus. (Although given success fees that may not be much of a bonus)

I understood their reasoning to be that Trademe was one of NZ's biggest shop windows and worked well to get their product/service/brand in front of the shopping public of NZ.

[Quasievil]

I have been in Business for about 7 years and I rarely use trademe, I see it as the place to go for cheap stuff, I prefer not associated my brand with "cheap stuff" so I avoid it.
I certainly don't need trademe and wont get into it in a heavy way to be only lost amongst the thousands of other listings.
I invested my money in a new website which is one of the best around (I think) from that I can use it as a great networking/marketing tool

[White trash]

It's certainly a tough one. It's a great medium to project your current new stock and also what demo models you may now be selling.

What will be pissing some Yamaha dealers off, is other dealers trying to dump old stock and advertising their bikes below cost on Trademe, effectively driving potential customers out of area to get the cheaper price. The only real way to stop this happening, is obviously to say "No more Trade-Me advertising boys and girls"

[Waikato Yamaha]

Thanks everyone for your feedback on this poll it has been very helpfull.

Thanks again James.

[Waikato Yamaha]

It's certainly a tough one. It's a great medium to project your current new stock and also what demo models you may now be selling.

What will be pissing some Yamaha dealers off, is other dealers trying to dump old stock and advertising their bikes below cost on Trademe, effectively driving potential customers out of area to get the cheaper price. The only real way to stop this happening, is obviously to say "No more Trade-Me advertising boys and girls"

You obviously know what I am refering too.

[Ender EnZed]

My main angle was if there were no new Yamaha's at all on Trademe or Motorcycle trader or any other website other than Yamaha Nz and local dealer sites do you think that Yamaha market share would fall?

Probably not by much. No one is going to buy a GSXR1000 instead of an R1 because they didn't know they had the choice.

However, you don't have too read to many posts by noobs on here to realise that there are people that have money and want to buy a bike but know nothing about anything. Having a look on Trademe is a very obvious place to start, far more so than coming to KB to ask advice. I'd be very surprised if not one person that's bought a new Scorpio saw it for the first time on Trademe.