Retail suicide?

[Maha]

What will be pissing some Yamaha dealers off, is other dealers trying to dump old stock and advertising their bikes below cost on Trademe, effectively driving potential customers out of area to get the cheaper price.

What the hell is wrong with that?
It will always be a buyers market and it is up to the individual dealer to get with the programme and make the sale no matter what I would have thought?

If I were to walk into your store and offered you $15K cash on a bike that I wanted, and it was on the floor @ $15,995...you would take my money right?

[White trash]

What the hell is wrong with that?
It will always be a buyers market and it is up to the individual dealer to get with the programme and make the sale no matter what I would have thought?

If I were to walk into your store and offered you $15K cash on a bike that I wanted, and it was on the floor @ $15,995...you would take my money right?

I personally see nothing wrong with it Mark. And you don't need Trademe to walk into my shop and offer me money either

But seriously, I can't say yes or no because there's so many variables in that equation. For example, bike might be used, just in and already priced better than any other advertised. Or it may owe more than $15k. Just don't know.

[Jantar]

If I was looking for a new Yamaha, then I wouldn't bother with Trade-Me. For a 2nd hand one, maybe.

For parts and accessories I got straignt to my local Suzuki dealer, but I also check out e-bay rather than Trade-Me.

In fact I hardly ever look at Trade-Me as I much prefer e-bay.

[Maha]

I personally see nothing wrong with it Mark. And you don't need Trademe to walk into my shop and offer me money either

But seriously, I can't say yes or no because there's so many variables in that equation. For example, bike might be used, just in and already priced better than any other advertised. Or it may owe more than $15k. Just don't know.

I personally feel that TM/Websites have their place within the bike market Jimmy.
IE: It will certainly increase the 'walk ins' surely..?

We recently spent $1600 on gear that we saw online.
Anne recently purchased a Bandit first seen on TM..(Colemans)
I bought my Honda (brand new) because of TM ...

TM maybe primarily 2nd hand sales, but if Brand new stuff is there to be seen also, that can only be a good thing in getting potential buyes into your shop.

[imdying]

if there were no new Yamaha's at all on Trademe or Motorcycle trader or any other website other than Yamaha Nz and local dealer sites do you think that Yamaha market share would fall?

Yes it would fall.

[White trash]

I personally feel that TM/Websites have their place within the bike market Jimmy.
IE: It will certainly increase the 'walk ins' surely..?

We recently spent $1600 on gear that we saw online.
Anne recently purchased a Bandit first seen on TM..(Colemans)
I bought my Honda (brand new) because of TM ...

TM maybe primarily 2nd hand sales, but if Brand new stuff is there to be seen also, that can only be a good thing in getting potential buyes into your shop.

Yup. Zero argument from me on any of those points mate.

[Lula]

How did retailers get on before Trademe?

They used Motorcycle Trader.

Most dealers find it difficult to support the industry media now that all of their marketing/advertising budget is spent on TradeMe

The smart ones are not putting all their eggs in one basket and taking advantage of the package print and web making them stand out from the mass.

[Maha]

They used Motorcycle Trader.

Most dealers find it difficult to support the industry media now that all of their marketing/advertising budget is spent on TradeMe

The smart ones are not putting all their eggs in one basket and taking advantage of the package print and web making them stand out from the mass.

My question was rhetorical Lula but I agree with your answer.
Pre TM days there was a thing called Yellow Pages with the catch phrase ''Let your Fingers do the Walking''.
A small Yellow pages add use to cost me $1100 from memory (mid 1990's) and when it came time to renew, I said ''no thanks, I cant afford it''..and I couldn't. But they came back with '' Can you afford not to have it''?...I could see thier point but still opted not to renew for that year.
Did it do my business any halm?.. no not really.
The money talked about earlier is not alot to be honest if thats the only advertising that is done?

[tigertim20]

suicide No, Stupid? yes.
advertising is great on a local basis, but alot of people will happily buy from the other end of the country if a part is the right price, and or in stock.

Also, plenty of people own bikes, but arent really in a motorcycling circle, so would just go to TM for bits and pieces rather than know the best place to go otherwise

[ynot slow]

My old boss had the idea of print advertising of spending say 1 employees wages(at the time say $15-2000).This was in mid 90's when internet wasn't as prevalent as now,also used yellow pages.Basically he had contract weekly for provincial paper back page once a month,and local free rag weekly,with a back page once a month,since then with internet they still advertise on all media.

[St_Gabriel]

I will say though, that prior to the GFC, when I was shopping around for a bike I came into your store. It seemed like nobody in the store wanted to know me, and I browsed a bit and left without speaking to anyone. IMO that was retail suicide. Luckily at that time it was typical for all but one of the bike shops in the Tron that I visited. Since the GFC, many of the shops in the Tron have smartened up their act with regard to customer service. There is still one of your competitors however that I will likely not ever visit again.

Good luck with your decision.

Unfortunately I had an experience exactly the same but was in July/August 2010. Had the money in the bank (from insurance write off of previous bike) was looking for a new bike including all gear (helmet, jacket, pants, gloves and could have been talked into new boots). I went into the store and sat on a new (I think) XV250, waited a while and still wasnt even acknowledged, got off the bike, walked out of the store and have never been back.

[marty]

IMHO advertising brand new on TM is a waste of time. Those bikes are available on the manufacturer's website, and having stock pix on TM is pointless.

2nd hand though? Go for it. Make sure the pix are actually good quality though, and not just 1 or 2 of them. You get a 20 pix with a basic listing, so use them all.

[DMNTD:Me]

It's certainly a tough one. It's a great medium to project your current new stock and also what demo models you may now be selling.

What will be pissing some Yamaha dealers off, is other dealers trying to dump old stock and advertising their bikes below cost on Trademe, effectively driving potential customers out of area to get the cheaper price. The only real way to stop this happening, is obviously to say "No more Trade-Me advertising boys and girls"

Personally I see TM as an essential tool for work on several levels.
"What did people do before TM?"...something different but that is in the past for the most part as we all know.
There's a lot I want to say re the whole other dealers advertising below RRP thing but would rather say off an open forum TBH.

PS...there are ways to minimise TM fees too

[Swoop]

My vote is "no".

Having recently spent a little while tracking down an extremely common motorcycle part, tardme was sixth on the list of places to visit for availibility and pricing.

The sale went to a local bike company after looking at their own website and making a phone call.

[Zamiam]

Possibly suicide

If all you want to sell is new bikes at RRP then it would probably not make a lot of difference as generally who is going to buy out of town at the same price as they can get it locally.

For specials, used, accessories etc. then definitely would be suicide IMO not to use Trademe. I bought my bike new off the showroom floor but have shopped online (websites and Trademe) for a multitude of other items. I have bought quite a few used vehicles off Trademe and used it for price comparison and even just availability of new vehicles.

It todays market you need to reach as many people as possible - you need to commit your advertising spend where you get the best return.