Honda slashes its new bike prices across the board

**baffa** · 5th September 2011, 16:04

God, if I had the money I'd be buying a CBR600 or even thou. Damn savings for stupid holiday =/

**KoroJ** · 5th September 2011, 17:50

It would seem that the dealers certainly aren't making much out of this and the stupid thing is, the ST's are almost as scarce as hen's teeth....and that's for the ugly black ones!!

....There's still a slim chance that one might be acquired but!!

**Blair-SV** · 6th September 2011, 22:06

The Repsol CBR (2011, ABS) was sold within 15 minutes. I got the email at 4:35pm on Thursday from Botany Honda, in the time it took me to ride around the corner as I needed oil and filter anyway it was gone.

18K for a brand new, 2011 race rep, some one got a steal.

**BMWST?** · 6th September 2011, 22:08

Originally Posted by Arrowolf

And the funny thing is, they still making money. Rethink about to buy overseas.

how do you figure that?Its the NZ Honda agent who has dropped the prices not the dealers

**Brett** · 6th September 2011, 22:53

Hmmm $16k for a CBR1000rr in black. Tempting. However, I still think I would go for the R1...it seems to have a hold on me at the moment. It's the sound of that engine...

**AllanB** · 6th September 2011, 23:02

Got the e-mail last week. I briefly considered a blade as it would make the ultimate naked bike once I'd stripped the plastic crap off it. But then I figured I'd be too pussy to use that engine to it's potential, so I went back to my beer.

Still - fantastic prices in a crappy market. No doubt it will push Honda's sales to the top of the month

Kawasaki are advertising reduced prices on selected models too. But they are going through a suspect styling period .......

**chrispy121** · 6th September 2011, 23:04

yeah the repsols went quick about 10 mins after the email came out

**ynot slow** · 6th September 2011, 23:29

Originally Posted by White trash

I think you'll find they're unwilling to do trades because the dealer then has to fork out for what the trade's worth, and cashflow is a major drama for most small dealers at this time of year.

Spoke to honda dealer today,he sold a 2nd hand bike on Tuesday,Thursday get the flier from Honda,rang his customer and offered to stop the sale if the client wanted a new bike,which the customer took,end result dealer made less than $800.

**White trash** · 7th September 2011, 06:53

Originally Posted by Brett

Hmmm $16k for a CBR1000rr in black. Tempting. However, I still think I would go for the R1...it seems to have a hold on me at the moment. It's the sound of that engine...

Wanna trade the GSXR on one mate? I've got an ex demo done 1100 kays in white or a brand spanker in black.

**White trash** · 7th September 2011, 06:55

Originally Posted by ynot slow

Spoke to honda dealer today,he sold a 2nd hand bike on Tuesday,Thursday get the flier from Honda,rang his customer and offered to stop the sale if the client wanted a new bike,which the customer took,end result dealer made less than $800.

Yup. That's a smart dealer right there. Customer is now thankful as fuck, will most likely not shop anywhere else for a while and the dealer has him as a regular service customer for the next 2 years while the bike's under warranty.

**ynot slow** · 7th September 2011, 07:35

Originally Posted by White trash

Yup. That's a smart dealer right there. Customer is now thankful as fuck, will most likely not shop anywhere else for a while and the dealer has him as a regular service customer for the next 2 years while the bike's under warranty.

Exactly what I said to him,but the dealer was also highly pissed off,they still had stock of trades which meant heavy unsubsidised discounting to move.

**White trash** · 7th September 2011, 07:53

Originally Posted by ynot slow

Exactly what I said to him,but the dealer was also highly pissed off,they still had stock of trades which meant heavy unsubsidised discounting to move.

Ahhh it'll all come out in the wash, there's not a dealer in NZ who wont have been burnt with their used stock holdings by this promo, but shit happens.

The worst bit, for Honda dealers, is they're more likely to be holding used Honda stock so it'll hurt more. Catch 22 really.

**imdying** · 7th September 2011, 10:00

Yeah, poor bloody dealers. The only thing Blue Wing Honda gives a fuck about more than raping Honda customers, is shitting on their dealers.

**shrub** · 7th September 2011, 13:29

Slashing prices is a really, really bad idea and every marketing textbook says so. It kills the brand value by wiping out resale, it upsets customers, it pisses off dealers and generally costs money. It even hinders sales because people think "hmmm, I'll wait till the low K second hand bikes come up" or "I wonder what their competitors will do to respond".

If they needed to kick the sales up they would have been better to offer value-added stuff like the first 20,000ks or 2 years at no cost other than fuel tyres and/or the first 24 months rego paid and put together a finance package that fits around that.

**imdying** · 7th September 2011, 13:31

Originally Posted by shrub

If they needed to kick the sales up they would have been better to offer value-added stuff like the first 20,000ks or 2 years at no cost other than fuel tyres and/or the first 24 months rego paid and put together a finance package that fits around that.

Shit, even offering a full years rego would be a start. Although to be fair on Blue Wing, that's a nasty dealer trick.