
Originally Posted by
The Lone Rider
As it stands though - model to model, the XVS was the bike the market wanted. You only need the one model, XVS, to sell better than any Harley to show which model of bike was in demand. In 2010.
Not entirely true again. If it were we would all own toyota corrolla's and and C50 scooter. After watching TV on our samsung set, sitting on IKEA furniture we would think about buying an XVS cruiser.
You see where I am coming from when I said "Market" does not equal 'market' as its a matter of perspective.
Long story short. Harley are what is called a "Low Level Product Leader" - they ride heavily on a brand, and they clearly segregate themselves and their designs from their competitors - this is why Harley asks for a premium and targets a completely different market from most of the customers. Yamaha's Cruiser division Star is what is called a borderline Operational Excellence/Customer Intimacy. Their market is not the premium purchaser, but the general consumer.
Imagine Shelby looking at the sales figures for the year, then saying "We're losing market share to people buying MX5's!!!!"
"Market" does not equal 'market' as its a matter of perspective. You need to compare apples with apples. Or in this case budget low cost 650 cruisers with budget low cost 650 cruisers.
What the mass market wants may not be what market Harley is tailoring too. They have a brand to maintain (unfortunately).
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