Work in the car industry, boss drives a Gallardo, long time car enthusiast. Do I know everything? Nope. But Lamborghini needed someone like Audi to save their arses. Now their cars are manageable in traffic, can be driven by a wider market, are reliable (still the odd Italian fire), reach supercar speeds and stay on the road, and have retained their heritage. Most agree that the new Lamborghini's are far superior cars.
So to get back to my original point, the marriage of Audi and Lambo, Audi bringing their expertise and Lambo bringing the heritage, flair and passion (not forgetting the V12 which has only just been axed) has been a success. They're certainly selling more cars.
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