Ducati now owned by VW Audi

[EJK]

A friend of mine who is in europe involved with marketing suggests that they will drop the Ducati name in 2016 and re name it as Audi to compete head on with BMW. I hope not, as the brand deserves better than that

Your "marketing" friend should quit his job and go back to uni.

[BMWST?]

Doesnt VAG?audi alreaady own a motorcycle name...is it Auto Union?or am i thinking about audi itself?

[Kickaha]

Your "marketing" friend should quit his job and go back to uni.

He is a classic example of why we call marketing "The colouring in Dept" and they'd be lucky to stay within the lines

[Voltaire]

Doesnt VAG?audi alreaady own a motorcycle name...is it Auto Union?or am i thinking about audi itself?

Auto Union or Audi as its now called was I think (an early version of Googled) made up of Horch, Wanderer and DKW.....DKW was big like BSA but after the war fell on the Eastern side and morphed into MZ..... Audi have been around ages....I remember the 70's models as German oddities ......but then VW marketing went up a gear. The Audi TT , Beetle and Golf all share the same platform.

Seems odd though how a German company would buy a loss making Italian firm....maybe they are going to mass produce skootahs.

Good stuff that you just posted it without being a Google anorak makes a change from boring internet cut and paste.

[pritch]

A friend of mine who is in europe involved with marketing suggests that they will drop the Ducati name in 2016 and re name it as Audi to compete head on with BMW. I hope not, as the brand deserves better than that

Is there an echo in here?

Your mate shouldn't start smoking that stuff until after work.

[BMWST?]

Auto Union or Audi as its now called was I think (an early version of Googled) made up of Horch, Wanderer and DKW.....DKW was big like BSA but after the war fell on the Eastern side and morphed into MZ..... Audi have been around ages....I remember the 70's models as German oddities ......but then VW marketing went up a gear. The Audi TT , Beetle and Golf all share the same platform.

Seems odd though how a German company would buy a loss making Italian firm....maybe they are going to mass produce skootahs.

Good stuff that you just posted it without being a Google anorak makes a change from boring internet cut and paste.

since you asked wiki says

Auto Union was formed in Germany in 1932,^[1] merging:

• Audi - having fallen out with family member, August Horch founded Audi in Zwickau 1909, which built inline-four-, six- and eight-cylinder-engined cars.
• DKW - steam equipment company founded by Danish engineer Jørgen Skafte Rasmussen in 1916, it branched out into motorcycles, and then front-drive two-stroke cars built at Audi works in Zwickau since 1931.
• Horch - founded by August Horch in Zwickau 1904, it built cars starting from straight-2 engines to luxury models with V8- and V12 engines.^[2]
• Wanderer - founded in 1911, with small four-cylinder cars and later a more luxurious V6 built in Siegmar (nowadays Chemnitz)

[Voltaire]

since you asked wiki says

Auto Union was formed in Germany in 1932,^[1] merging:

• Audi - having fallen out with family member, August Horch founded Audi in Zwickau 1909, which built inline-four-, six- and eight-cylinder-engined cars.
• DKW - steam equipment company founded by Danish engineer Jørgen Skafte Rasmussen in 1916, it branched out into motorcycles, and then front-drive two-stroke cars built at Audi works in Zwickau since 1931.
• Horch - founded by August Horch in Zwickau 1904, it built cars starting from straight-2 engines to luxury models with V8- and V12 engines.^[2]
• Wanderer - founded in 1911, with small four-cylinder cars and later a more luxurious V6 built in Siegmar (nowadays Chemnitz)

dang...you made me click on the blue bits....so when Germany was divided the AUDI factory became the Trabant factory....so Ducati should not be a problem to manage..

[Brett]

A friend of mine who is in europe involved with marketing suggests that they will drop the Ducati name in 2016 and re name it as Audi to compete head on with BMW. I hope not, as the brand deserves better than that

Hell no, the Ducati brand is worth millions (if not billions). by rebranding as Audi, they would decimate the value of their motorcycle brand.

[arkeo]

Hell no, the Ducati brand is worth millions (if not billions). by rebranding as Audi, they would decimate the value of their motorcycle brand.

I think that you are right. I can't conceive that people in marketing dep. at AUDI are so fool that they will do a move insane like that.

[EJK]

Looks like Audi has already begun poking designer's brains, but still it's no Ducati.

http://www.stuff.co.nz/life-style/mo...ctric-pushbike