Every time I ride it.
I also carry a cleaning rag with me when ever I ride so when I stop for any length of time I can give her a quick wipe down so she stays looking good.
On non riding days I usually go over both bikes just to make sure there's no smears on the chrome or road dirt on the under side of the engine or swing arms I might of missed during the standard cleaning.
On the "very rare" occasion I get caught in the rain I go over the bike with compressed air and a bunch of cleaning rags as soon as I get home.
I won't even park next to a dirty bike an you can bet the farm that I won't talk to the grub who owns it.
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