Marketing and sentimentality are often mutually exclusive
I personally loved the Buells,but the marketing disaster they ultimately were for Harleys bottom line is hard to defend.
They had to go and I can see why they will keep paring back the range in the future if it means survival.
The future for our industry is a challenging one,and throw in the Chinese and Taiwanese to the mix and we have interesting times ahead,the old way is not going to cut it any more.




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