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Thread: Why the Buells went...

  1. #1
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    Why the Buells went...

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    But Buell wasn't losing money.. Harley as a brand was.
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    Quote Originally Posted by scumdog View Post
    A good read, though. Very interesting.
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    Ah...brotherhood and lifestyle.....that's why no one waves at me on my 24 year old BMW then
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    Quote Originally Posted by nallac View Post
    But Buell wasn't losing money.. Harley as a brand was.
    Might be so but like the article said they only had a limited R&D budget and at the time 3 brands demanding it. As a not a HD fan I have to admit some of their latest offering are looking reasonable. So IMHO he has done right for HD, and that was the senior brand and lynch-pin to the company. Pity someone else couldn't have kept Buell going as per MV Augusta.
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    Quote Originally Posted by scumdog View Post

    A long read but worth it imho.
    Unfortunately XR1200's and the V-Rod family are next to go.

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    Quote Originally Posted by Crasherfromwayback View Post
    Unfortunately XR1200's and the V-Rod family are next to go.
    What is unfortunate about that? V-Rods are about the ugliest HD ever.

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    Quote Originally Posted by jasonu View Post
    What is unfortunate about that? V-Rods are about the ugliest HD ever.
    Well that's your opinion.

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    Quote Originally Posted by jasonu View Post
    What is unfortunate about that? V-Rods are about the ugliest HD ever.
    And their first stab at a 'modern' engine.... Possible to put younger guys on V rods I guess but BB's? Dunno....

    IMHO this is a mistake and almost exactly what the british did. Concentrate only on bike 'exclusive' bikes in a narrowing segment and happy to let the others capacity classes die off because they were not as profitable.

    They lost manufacturing capacity, market savvy and design innovation...

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    I'm not a Harley fan , but the Buell's were different and edgy a cafe racer for sure. more the pity some one like Victory couldn't pick them up as they were profitable and in demand.

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    Quote Originally Posted by ktm84mxc View Post
    and in demand.
    In NZ where they were particularly well suited.
    Overall they accounted for 3% of H-D sales.

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    Quote Originally Posted by ktm84mxc View Post
    I'm not a Harley fan , but the Buell's were different and edgy a cafe racer for sure. more the pity some one like Victory couldn't pick them up as they were profitable and in demand.
    Victory don't even have the production budget to produce their own motorbikes (Kore anyone?) let alone buy another production facility.
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    Quote Originally Posted by Big Dave View Post
    In NZ where they were particularly well suited.
    Overall they accounted for 3% of H-D sales.
    Motorbike sales? Or $ sales?
    60% of Harleys coin doesn't come from bikes.
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    Quote Originally Posted by avgas View Post
    Motorbike sales? Or $ sales?
    60% of Harleys coin doesn't come from bikes.
    Numer of units.

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    The Big V-twin market is huge over here. 1/2 of all sales last I heard. H-D, Polaris-Victory and now Polaris-Indian all want the same buyer. Add in the Japanese big twins for good measure.

    Besides, the Europeans and Japan do sport bikes so well why bother?

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