My organisation is conducting a multifaceted research project on motorcycle riders across a spectrum of items. We reached out to Simon Gotlieb at Bronz, Mike Dew at Ulysses, and we've had a phenomenal response, but we also want to make sure we are capturing individuals who are not a part of membership organisations as well. This research will help us before we embark on a series of deep-dive qualitative interviews with riders one on one.
We are particularly interested in active riders and their partners (who either do not ride or pillion only).
There is a survey to capture each group:
Active Riders
https://www.surveymonkey.com/s/nzriders
Pillions and Non-Riding Partners
https://www.surveymonkey.com/s/nzpillions
There are five $100 Prezzy Cards up for grabs for each group too.
A couple of questions we've had so far are below along with the answers:
Why are you asking certain questions, especially the risk questions?
That's a good question with a complex answer. We are using the DOSPERT risk assessment tool within the survey which asks people about their risk profiles (personal, recreational, financial, etc). Part of this assessment is to lay the ground work for us to do interviews with actual riders to understand differences between riders. This data may or may not even prove to be useful. Let me explain further; if we find that there are high risk taking riders that statistically cluster together, we'll interview them and ask them about risk, how do you know when it's safe to take a risk, when does taking a risk become too much of a risk, etc. Combine that with other factors (and again I'm making this up because I do not have the data yet from the survey) are those who take risks more likely to have advanced safety gear which would mitigate risks and would lead to theories of Risk Homeostasis and/or Risk Compensation theory. Another item that's interesting in general is we all know that riding a motorcycle is considered a higher risk activity, but it doesn't mean that the people who ride have a higher risk tolerance.
There's a lot that is unknown and the results from this will allow me to discuss things in person and understand the results better when I speak with riders.
Who's commissioned this work?
At this time we are not disclosing who has commissioned the project and not to sound like a broken record, but the survey is just one aspect of the project. I can tell you it is funded by more than one agency. When we initially set out to do this work, we very quickly learned that Police, NZTA, MOT, ACC, MSAC, MOH, etc., all caused individuals to change their disposition when they thought they were funding it. Therefore, we decided it would be best to not disclose the agencies as motorcyclists are very passionate and have very strong feelings that could skew the research.
A quick update on the survey. Bronz has supplied some feedback and we've made couple of minor changes. Most notably is that we have included the opportunity for riders to inform us what questions we should be asking as we move forward!
If you have questions I'll check on the post and respond to items as I can. You can also reach out to motorcycle-research@optimalexperience.com
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