The markets for Harleys are two-fold - those who will sacrifice anything to have "that" bike, and those who are at a position in life where dropping $15k on a bike isn't such a big thing. Supply and demand, a material object is worth as much as someone wants to pay for it. People in either of those two categories WILL pay $15k for one.
You're not buying a bike, you're buying a Harley. You don't say your ambition is to own a big, heavy, noisy cruiser (of which many Jappas are available for $5k) - it's to own a Harley.
You don't see $5k Ferraris.
"You, Madboy, are the Uncooked Pork Sausage of Sausage Beasts. With extra herbs."
- Jim2 c2006
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