Build Riders, not bikes.
https://www.cycleworld.com/cycle-wor...acebook#page-5
This is an excellent interview with Matt Levatich who is the CEO of Harley Davidson.
Ignore the brand-specific aspects of it if it suits your biases the part that resonated with me was the "build riders, not bikes" part and the parts about how we all learned to ride thirty years ago and we think we remember but dont.
Really good, and an interesting and thoughtful man.
I thought elections were decided by angry posts on social media. - F5 Dave
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