Theres a Peter Egan column about this in Cycle World last year.
the tip was get your cotton T shirt, soak it in water, take some photos of your nipples standing up, post them on kiwibiker* then put your kit on and go ride.
As you heat up the water evaporates, cooling you down.
They were talking about riding in the hottest part of the US, at the hottest time of year, doing big days though whether it would be worth it in NZ?
*the photos and posting part are optional.(after 300+ posts, my sense of humour is coming through.. must..... stop.....)
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