See http://www.motorcycledaily.com/09june04_floorboards.htm
Now, you'll never get *me* on any two-wheeled contraption with an automatic transmission, but I can see how this would improve penetration into the large marketplace of people who dislike the idea of a Proper Motorcycle. Such as my sister, for instance, who becomes utterly aghast when considering the necessity of using both hands and both feet to handle five separate control inputs while remaining upright and balanced on two wheels.
I reckon it's a good idea, and if the bike manufacturers manage to get these things selling, more power to them.
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