Except that you do need to move it when it's a possession of a plural, which I think is what he was talking about ... (eg the bikes' tyres vs. the bike's tyres)
[Edit: Oops. I'm a bit late. Sorry.]
My favourite hates are alternate/alternative, affect/effect and licence/license.
Though what's worse is when I realise I'm being infected, and I wan't to put an apostrophe in some totally absurd place ...
Richard
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