You can all go and get fucked. 
I was the Studio Manager of the Advertising Agency approached to create this campaign earlier this year, and approached a number of people on KB and elsewhere to try and get some buy-in from the general motorcycling populace and some consultation in order to get some of our opinions and ideas across.
Response? Apathy and negativity.
You reap what you sow.
Don't complain about how they try and talk to motorcyclists if you don't want to get involved.
At least they know you exist.
Sheesh.
And I to my motorcycle parked like the soul of the junkyard. Restored, a bicycle fleshed with power, and tore off. Up Highway 106 continually drunk on the wind in my mouth. Wringing the handlebar for speed, wild to be wreckage forever.
- James Dickey, Cherrylog Road.
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