What do you like in an advert?

[Big Dave]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

[nodrog:Me]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

a combination of comedy and tits, so funny looking tits would be spot on!

[Big Dave]

a combination of comedy and tits, so funny looking tits would be spot on!

Guffffffaww!

[zeocen]

No bullshit cliche catch phrase, just a badass pic of a badass bike with a badass font saying that the bike is badass.

[ManDownUnder]

A nice double entendre that leaves you wondering what is really meant. The obvious or the "other" meaning which is clearly not permissable on TV before 8:30.

Run flat tyres - you keep a clean conscience even when they go down on you.

Fun, fast video, not scatter brained (machinegun) but a more complete story board. Either that or a progressive story telling series (like the Old Crumpy and Scotty ads)

[McJim]

Are we talking about the ads that appear on tracks, helmets, leathers and bikes?

Or are we talking about the ads that appear in KiwiRider for Kawasaki, Spidi, Arai etc.

I have answers for you Dave, just need to know the context so I don't go 'wibble' (irrelevant).

[Scouse]

Tits and bums

[Big Dave]

Are we talking about the ads that appear on tracks, helmets, leathers and bikes?

Or are we talking about the ads that appear in KiwiRider for Kawasaki, Spidi, Arai etc.

I have answers for you Dave, just need to know the context so I don't go 'wibble' (irrelevant).

Of you I'd ask - what ads do you consider the most memorable.

wibble away.............wibble away
in the jungle the mighty..........

[Big Dave]

Tits and bums

How come you don't ride a Norton then.

[McJim]

I like to see imaginative advertising.

For example in the eighties a Tour de France team was sponsered by carrera, then a manufacturer of Jeans in Italy. The team shorts, although lycra, were printed to look like a pair of denim dungarees. Albeit skintight dungarees.

I like adverts to be eye candy but I also like the adverts to give me some credit for intelligence. Much shininess and good photography accompanied by clever or witty copy will cause me to consider their product.

Thoughtful use of the medium too. Looking for different ways to use a Magazine page for example. Perhaps something printed on the reverse so the image changes when you shine a light through the page. This has been done in Press of course. Painting an ad on a bike so it looks like an additional bit of bike for example - say an image of a pair of Oakleys tucked into the fairing etc.

[jim.cox]

What do you like in an advert?

Wit, humour and intelligence compulsary

Text and still image only - dont waste band width with video

preferably blockable

[terbang]

The truth!

[jim.cox]

The truth!

We're talking advertising here - you aren't allowed that

[imdying]

At least some idea of the pricing of the goodies we're being tempted with, and failing that, a link to a website that can provide those answers.

[Big Dave]

We're talking advertising here - you aren't allowed that

"If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.

Never run an advertisement you would not want your own family to see.

Never write an advertisement which you wouldn’t want your own family to read.

You wouldn't tell lies to your own wife. Don't tell them to mine."

David Ogilvy. (and Cohen)