Ad campaign for Cheesecutter dangers

[candor]

For tv quality you need a 3ccd vid camera. If can't borrow cost $800-1200 (on special). Upper end has edit features. Alternative is using good quality stills - can fake movement by zoom in or out.
Then for audio you need access to a recording studio. Provision commercials in Taranaki has good rates. They did a road safety ad for my org very cooperatively. Can recommend Ed Aish. 15 second ads well constructed are best value.
Minimum budget for tv ad campaign 10g to networks - gets 3 week run in prime time partly but not over Xmas. Or there are specials for running ads ultra frequently in antisocial hours. Utube is a good idea if on a budget. Or masybe radio ads easier on the pocket. To appeal to mainstream I'd highlight that they aren't a barrier to trucks, but also imo u need to present a safe alternative as barrier beats no barrier on average considering needs of ALL traffic types.

[Andy3E]

Hey All, sorry to kinda just register to post in old topic like this (bad form i know) anyhoo just been reading through about ths cheese cutter stuff, and saw you mention the idea of an Ad, so just wanted to volunteer my services if i can be of any help, done a few Biker friendly virals here in the UK
http://www.youtube.com/watch?v=i4Gqmfa7qog
http://www.youtube.com/watch?v=W-7b5l62f14
anyway i got all the kit and access to bikes, (there is the small detail that im on the other side of the planet, but if theres a way to 'dress' a road to look a little more Kiwi it shouldn't be to hard), anyway just wanted to give a heads up, my long term goal being to emigrate down that way last thing i want after arriving is loosing my head.

[WelshWizard]

http://www.youtube.com/watch?v=MCn6_Ouj64Q
how safe are they for on comming

[cheesemethod]

If anybody is serious about making a TV ad or something for youtube please let me know, I have a bit of production experience and some gear.

In terms of the ad itself, Mythbusters have used a pig as a human flesh analogue, if you ran one along a steel rope at 100km/h you could demonstrate your point quite well.

[rustyrobot]

Hi there, sorry to just jump on in, but had some ideas. I don't think you would need to be graphic at all, and I think that the 'cheesecutter' analogy is a great one to start with. You could intersperse screens which just had some facts about the cheesecutter fences (including mentioning that they are called cheesecutters), with footage of a person slicing through some cheese with a cheesewire. Perhaps the cheese could be human shaped? Starting at the feet? Or even cutting in a different place each time. Then at the end, once you have said the most powerful of the statements, a quick shot of a biker swerving to avoid some obstacle, riding towards a cheesecutter and then screech of brakes as screen goes to black and your final message (and website address).

I could help work on this design wise, but have no camera or any such.

[avgas]

http://www.youtube.com/watch?v=MCn6_Ouj64Q
how safe are they for on coming

Right - well best be sure we don't put them in gutters :P
I am sorry man - but the physics in that video is pretty obvious........I would also like to know what the 'windmill' in the background is for. Not calling it fake - staged sounds a bit more relevant.....

[Spratt]

I think an ad campaign is a great idea, the actual cheese cutter with biker shaped cheese is a pretty good idea, you could intersperse shots of a biker (or number of different bikers) heading for a barrier with slices off the cheese, followed by an ambulance shot, and then the last shot could be the cheese bikers head being sliced off followed by hearse shot? Gets around the gore factor. May need to make sure any cause of the crash was not sole rider at fault - Nick Smith would like that too much!

[R6_kid:Me]

Before you come up with any ideas for how to convey your message you need to make sure that you're message is actually going to be heard and acted upon otherwise you are just wasting your time. Saying they are bad/deadly etc isn't going to achieve much - nearly every single roadside barrier is going to be nasty to hit on a motorcycle - are you going to campaign for all of them to be removed too?

The truth is that the barriers do a decent job 9/10 of redirecting out of control cars/vans/small trucks away from oncoming traffic. What needs to happen in the case of wire rope barriers is for a heavy duty plastic sheath to be added over the top to ensure that vehicles are captured correctly, this also does a sterling job of preventing motorcycle riders from contacting the wire or the posts directly, but without adding an air fence or something similar you're still going to sustain some level of injury.