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Thread: Ad campaign for Cheesecutter dangers

  1. #1
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    Lightbulb Ad campaign for Cheesecutter dangers

    What would it take ta make our own Ad for TV or U-Tube advertising the dangers of these kind of barriers? Was thinking something like the "Intersection Death Luck Wheel" ad or a take on it based around the Cheese-cutters. What ya thoughts?
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    i like the idea... a utube ad could be done with a very low or no budget if someone is willing to put in the time... but to have a real impact it might have to be quite graphic to show the damage they can cause...
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  3. #3
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    Quote Originally Posted by Strang0r View Post
    ... but to have a real impact it might have to be quite graphic to show the damage they can cause...
    Volunteers to run into this shit might be hard to find. Even the loudest voices proclaiming how wonderful and safe it is won't be in a hurry to step up.
    A couple of bods each from Transit/LTNZ, ACC, Labour MPs...would allow for several takes to 'get it right'
    Do you realise how many holes there could be if people would just take the time to take the dirt out of them?

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    My life sucks. I'll run into one for you guys. Bring lots of cameras for different angles, because I'm only doing it once.
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  5. #5
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    Quote Originally Posted by MSTRS View Post
    Volunteers to run into this shit might be hard to find. Even the loudest voices proclaiming how wonderful and safe it is won't be in a hurry to step up.
    A couple of bods each from Transit/LTNZ, ACC, Labour MPs...would allow for several takes to 'get it right'
    Was thinking someone with good Vid editing skill could put something together without having ta put a bike into one. The clip also should have cars and trucks "hitting" the barriers. Computer Anime mixed with test footage? Pics of bikes after hitting one (got ta be pics from real accidents hitting these out there somewhere) mixed with shits of similar bike riding near a similar barrier. The Ad makers and movie dudes would have used similar techniques to make action shots like that.
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  6. #6
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    Quote Originally Posted by RiderInBlack View Post
    Was thinking someone with good Vid editing skill could put something together without having ta put a bike into one. The clip also should have cars and trucks "hitting" the barriers. Computer Anime mixed with test footage? Pics of bikes after hitting one (got ta be pics from real accidents hitting these out there somewhere) mixed with shits of similar bike riding near a similar barrier. The Ad makers and movie dudes would have used similar techniques to make action shots like that.
    Nope - suggested carnage doesn't do it for me. Gotta be real.
    Bit like guns really...everyone knows the damage they can inflict, so showing results is not necessary. But the WRB is a safety measure, right? Couldn't cause horrendous wounds and dismemberment, right? Because that would be like really bad to use it, if it did do bad stuff to people, right?
    Do you realise how many holes there could be if people would just take the time to take the dirt out of them?

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    Quote Originally Posted by MSTRS View Post
    Bit like guns really...everyone knows the damage they can inflict, so showing results is not necessary. But the WRB is a safety measure, right? Couldn't cause horrendous wounds and dismemberment, right? Because that would be like really bad to use it, if it did do bad stuff to people, right?
    Yes and no. Not Everyone Knows or cares about the damage WRB's can do. This is why we need to increase the awareness. This will get more people thinking about it, especially if the damage to other vehicles is shown too. If more non-bikers were concerned about WRB's, we would have a better chance of something being done about them. That was my thought line about getting a visual ad made.
    Is there any KB'ers out there that does this kind of work and would be interested in putting a Vid clip together to emphasize the damage WRB's can do?
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    You've missed the POV intent in my post, RIB. I wrote it as though I was Mr JoeAveragePublic.
    That (mythical?) person needs to see exactly what this shit can do to the human body...hinting through suggestive images just isn't enough, because he doesn't have the ability to extrapolate. As I said, he (thinks he) knows this stuff is a safety feature, so couldn't possibly be dangerous.
    Capische?
    Do you realise how many holes there could be if people would just take the time to take the dirt out of them?

  9. #9
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    Quote Originally Posted by MSTRS View Post
    Capische?
    Aye sorry mate just a bit tried so ya post didn't come across right. Thing is if it is too graphic people switch off (or complain ta get the ad removed) and ya have difficultly get the clip aired. So therefore the ad needs to be able to get the idea across without alienating the target Audience. The "Death Weel Intersection" ad works well there. It would not be anymore effective if it showed bodies lying around all mashed-up and bloody, IMHO.
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    I know what you mean. But just how do you show missing limbs/heads, other than showing them?
    Do you realise how many holes there could be if people would just take the time to take the dirt out of them?

  11. #11
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    Was just thinking they could test the effect on a rider by releasing a dummy in bike gear from a moving vehicle running next to the WRB. That would mimic a rider that has parted company from their bike that is sliding down the road and gets caught by a WRB. The Rider and bike would be harder.
    The Car with the wire though the roof gets the Idea across without bodies.
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    how about throwing a crash test dummy off the back of a truck wearing motorbike gear at the thing.......
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    Fuck you know how many people enjoy human bits on tv... fuck look in the tv guide shitload's... Try CSI .... people getting dismembered an it get's awards hummm ad's with body parts ... O . they fit in suitcases too more killed walking than hitting these things
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  14. #14
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    Youtube

    http://www.youtube.com/watch?v=10L8421s18Q

    Not a bike but still fairly graphic that if you did this on a bike you wouldnt be a happy rider

    "cable barrier crash test"

  15. #15
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    What about a scene with two crashes? The WRB implications vs prefered barrier (or statistically safer) crash?

    Same scene, same bike, same dummy, different barriers, different "impacts" The Mess vs getting back onto bike and roaring off to a cup of tea, the happy ever after scene shadowing behind the messy scene, if you get what I mean?

    Throw a couple of show stopping stats in...preferably from Aus if we dont have them here as apparently thats where the Govt look to for advice..

    Alot more complicated than the russian roulette wheel, That would take some editing.

    Maybe you can get around the actual physical scene, and show a bike carved up? Hummm which would produce the next question, who would donate a bike and keep the throttle fullnoise into a WRB?.. always questions..

    Just a throwing a crazy thought in anyway..
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