Burger King to appeal against the ASCB ruling
Burger King Bikini Ad Complaints Upheld
NewsRoom.co.nz Agency Story at 1:07 pm, 29 May 2007
Fast food chain Burger King has withdrawn two television advertisements featuring bikini-clad women because they were found to be sexually exploitative.
In decisions released yesterday, the Advertising Standards Complaints Board says the commercials breached the industry code of practice.
One of the ads features three women wearing bikinis in professional jobs, while another depicts them together in bed, swapping clothes, bouncing on a trampoline and showering in a fountain.
A complainant described one of the commercials as "soft porn", saying it used sex appeal in a way which is exploitative and seriously degrading to women.
The complaints board ruled the ads were in breach of the code of practice by using sex appeal to sell an unrelated product and outdated stereotypes likely to cause widespread offence.
Burger King says the ads were designed to be tongue-and-cheek and it will appeal against the ruling.
(Should be tongue-in-cheek. The BDOTGNZA is always amused when so-called professional writers stuff things up)
"Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]
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