How much is a full page ad in The Herald?

**bogan** · 27th October 2009, 10:12

Originally Posted by Ixion

You have to triple the $101 to allow for their reserve building. That's their real problem, they are so hung up on this 'fully funded' thing, funding all the OLD claims as well as the new ones.

The average 9all vehicles) required for the funding exercise is about $200. I suspect that figure is rigged (20% inflation, 1% ROI) but that's their number.

That's why extending the deadline from 2014 to 2019 makes a big difference.

EDIT: but we don't have to publicise that for them . Joe Q Public, that deep and incisive thinker, understand your original arithmetic.

and the added benifit; if they want to dispute those figures they will have to say its because they just want to stockpile your money for future claims, which (as far as im aware) they havent said outright yet, just scaremongering about this deficit they have recalculated.

**NighthawkNZ:Me** · 27th October 2009, 10:13

Originally Posted by Ixion

You have to triple the $101 to allow for their reserve building. That's their real problem, they are so hung up on this 'fully funded' thing, funding all the OLD claims as well as the new ones.

I know and thats the issue....

we are paying for past (pre 1999), present and future claims... and with future claims there are too many unknowns to predicate that

**Big Dave** · 27th October 2009, 11:13

Originally Posted by JohnR

Obviously we don't have the budget or resources that the gubbermint/ACC has

Yea - and their path of discrimination leads to High Court and the Human Rights commissions too.

**retro asian** · 28th October 2009, 11:34

How about a viral video?

The bridge stunt video got a very good amount of hits.

Not saying it has to be a stunt, but something really funny (like the "blow on the pie" video) with a message is a real cheap method, but possibly hard to conceive/execute???

**Romeo** · 28th October 2009, 17:41

How's about we all decide on a weekday afternoon, and take shifts in Spamming the talkback radio shows :]. Those JT and Willie blokes are easy to stir, best of all it's free... Probably not too effective though based on the type of people who listen to talkback!

**Hitcher** · 28th October 2009, 18:24

PR is cheaper and arguably more effective for these sorts of campaigns than is advertising.

By now everybody should know the key messages. Craft these or any other perceptive or entertaining comments you may wish to make into 75-words and send these off to the letters editors of daily newspapers and your favourite magazines. Be surprised by how many get published.

**TerminalAddict** · 28th October 2009, 18:51

Originally Posted by Hitcher

PR is cheaper and arguably more effective for these sorts of campaigns than is advertising.

By now everybody should know the key messages. Craft these or any other perceptive or entertaining comments you may wish to make into 75-words and send these off to the letters editors of daily newspapers and your favourite magazines. Be surprised by how many get published.

I got a photographer from the Waikato Times visiting me tomorrow for a story they will run on Friday .. the day before our Hamilton event

Sweet !!!

**Big Dave** · 28th October 2009, 20:03

I was out of the office all afternoon and haven't been in contact with the radio folks yet - will follow up tomorrow.

BRONZ has some budget, but I plan to hold our hat out to the industry to help pay for it.

**TerminalAddict** · 28th October 2009, 20:19

Originally Posted by Big Dave

I was out of the office all afternoon and haven't been in contact with the radio folks yet - will follow up tomorrow.

BRONZ has some budget, but I plan to hold our hat out to the industry to help pay for it.

Oh .. I did a radio interview with the radio network today

**McJim** · 28th October 2009, 20:42

Originally Posted by Filterer

Full page in the herald is in the order of 30k

Do you work for someone with a preferential rate? that figure sounds light from memory but could be realistic for a low readership day and an unpopular section.

Newspaper Advertising in New Zealand is very high penetration and frequency. The Harold has got the largest circ and readership of any single publication in NZ. And they charge like wounded bulls.

We have to talk to people - colleagues, family, non biker friends. the message should be "This is the thin end of the wedge - you could be next. Support us and the govt can't get as far as your section of the population."

The message needs to reach the politicians ultimately and the message has to be along the lines of "480,000 people in New Zealand hold motorcycle licences. 75% of these people are over the age of 40...they are professional, influential and credible. Their opinions can influence their spouses, their grown children and their childrens' spouses. How much of the electorate do you want to lose in one day?"

Just a thought......

**MSTRS:Me** · 29th October 2009, 07:51

Originally Posted by McJim

The message needs to reach the politicians ultimately and the message has to be along the lines of "480,000 people in New Zealand hold motorcycle licences. 75% of these people are over the age of 40...they are professional, influential and credible. Their opinions can influence their spouses, their grown children and their childrens' spouses. How much of the electorate do you want to lose in one day?"

Just a thought......

Good thought
The cynic in me would say that the spin on the above would be...
"There are 100,000 motorcycles, and with multiple ownership, there could be as few as 50,000 active riders. That means that 430,000 are ex-motorcyclists who wouldn't be affected if rates rise."

**Ixion** · 29th October 2009, 09:32

Maybe.

But (a) many "ex" motorcyclists are still bikers - they intend to retrun one day .

And for every biker , there are others affected . partners , parents, children. Each biker probably strongly influences two or three other votes, and somewhat influences even more.