So what is the industry doing to make sure there are "enough bikers"? Old Mr Honda way back started the "You meet the nicest people on a Honda" campaign and sales rocketed. OK so maybe there was an appetite for it then, but what is today's equivalent, where are all the smart marketers to get stuff selling? Where are the displays in malls to attract attention and other ways to hype up the experience to make people want to try being a biker.
Do other businesses give up saying there aren't enough people out there, instead of figuring out ways to increase their market?
Bookmarks