It's a bit like those "lovely to look at, lovely to hold, if you drop it, consider it sold" signs in gift shops. Unless they can prove you were negligent, they can't make you pay for any broken items.
A lot of shops work under this type of thing nowadays - get something dry cleaned and they state that if the garment falls to bits while they are cleaning it, tough biccies. Likewise with film developing - if they lose your film, they will replace it, but they won't pay for you to go back to Fiji to retake the photos!
I bet most companies would come to the party if they damaged your bike themselves, it's probably more to do with cases where someone breaks in and trashes the place or steals stuff. It may also be to stop people claiming that the dents/imperfections on their vehicle WEREN'T there when it went in for servicing. I'd have a word to them and ask them to explain exactly what it means for you. You could find they have had the sign for years but if anything ever goes wrong, they put it right for the customer.
Yes, I am pedantic about spelling and grammar so get used to it!
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