And the bilboard owners want their bilboard to win the race.
I'd say 100% of road riders, but development comes from the track where factories want that extra 0.1% to win. If it wins on the track people think it will make them faster so they will buy that bike.
USD skrof are better for a bikes handling, but RWU forks are plenty good enough for the majority.
Think about slipper clutches. They have a definate advantage for good racers, but none whatsoever for a road rider "Ooh the back wheel locks when I change down too many gears". Ever heard of a clutch

, or sympathy with your gearbox. Yet road bikes are appearing with slipper clutches, just because the racers can utilise that technology.
Simple equasion: (T*Rw)/m=s
T = Technology
Rw = Race wins
m = marketing
s = Sales

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