Odd that a good number of harley riders are doctors, lawyers and other assorted rich jerks with press on tattoos and false beards trying for that bad boy image and us metric cruiser riders are the ones classed as wannabes....
As for the new badging and names I suspect it is just as others have said. Something to make them more apealing to those that are interested in harleys but not the money to own one. Same reason Yamaha has moved all it's cruisers under the Star Motorcycle franchise and they are now made in the states.
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