What influences your tyre choice?

**Big Dave** · 13th August 2009, 17:32

I have to come up with a new print advertising campaign for a leading tyre brand.

When you were forking over that last 'six hundy' what would you say were the factors that influenced your decision to buy wot you dun?

**Laava** · 13th August 2009, 17:39

Shape?

You expecting any serious answers?

**James Deuce** · 13th August 2009, 17:40

Price. If I spent $600, I failed.

**boman** · 13th August 2009, 17:41

Reliability and brand, the tyre is going to wear out, not fall apart and stickability, the tyre is going to keep me on the planet.

**Madness** · 13th August 2009, 17:42

Whether or not the tyre has Pirelli stamped on the side, if not - no purchase.

**Jantar** · 13th August 2009, 17:56

My last set was chosen based on the fact that my first three preferences weren't available.

So maybe a big selling point would be that the tyres are available when wanted.

**Big Dave** · 13th August 2009, 18:07

Originally Posted by James Deuce

Price. If I spent $600, I failed.

Spot the man who never looks at the 240 section rears. They can run to near $500 on't Pat.

**Slingshot** · 13th August 2009, 18:10

Originally Posted by Jantar

My last set was chosen based on the fact that my first three preferences weren't available.

So maybe a big selling point would be that the tyres are available when wanted.

Agreed!

I never plan ahead enough...when I decide I need new rubber, I need it now...so I'm often constrained to what the shop has on their shelf.

An in-stock guarantee would be nice.

**slofox** · 13th August 2009, 18:11

For road riding, a combination of stickability and durability...

**Big Dave** · 13th August 2009, 18:12

Originally Posted by boman

Reliability and brand, the tyre is going to wear out, not fall apart and stickability, the tyre is going to keep me on the planet.

What would you say has shaped your perception of brand/s?

**puddytat** · 13th August 2009, 18:18

price & availability....plus recommendations & opinions of you lot

**LBD** · 13th August 2009, 18:21

Originally Posted by Big Dave

I have to come up with a new print advertising campaign for a leading tyre brand.

When you were forking over that last 'six hundy' what would you say were the factors that influenced your decision to buy wot you dun?

Wouldn't that depend on your target market?
ie a phrase like "sticks like the preverbial to a blanket" would be lost on a long distance touring tire.

Or, "super tread clearing lug profile gives exceptional traction in muddy conditions " would be lost when the target market is racing around Ruapuna every weekend.

How about some clues BD?

**vindy500** · 13th August 2009, 18:25

pretty tread patterns

**Big Dave** · 13th August 2009, 18:29

Originally Posted by Jantar

My last set was chosen based on the fact that my first three preferences weren't available.

So maybe a big selling point would be that the tyres are available when wanted.

Notes: explore 'stock and availability angle'.

taa.