I have found that the excellent advice and help I have received in shops has made it worth buying from them - as a result I have never bought bike gear online.
When I bought my helmet (from Motomail in Auckland) the guy helped me a lot, and on his advice I ended up buying one that was cheaper than the original one I had been looking at, but was a much better fit for my head shape.
The other thing that really helped me when I was first starting out was having my own personal shopper. The lovely MackTheKnifecame gear-shopping with me, showed me the best places to get gear, had a much better idea than I did about which prices were bargains and which weren't, and helped me choose gear with features that would suit me and my lifestyle.
There is plenty of more expensive gear that has this or that feature (and therefore costs more) but if those features aren't going to benefit you, there's no point paying more for them!
My suggestion would be finding someone who lives in your area and can help you out with your choices. Do you know any other KBers in your neck of the woods?
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