How can Harley Davidson appeal to younger riders? + Poll.

[ducatilover]

One great reason I love Harleys is the spotty yobbos don't.

Wouldn't choosing it on its merits be a bit more logical?

[scumdog]

Wouldn't choosing it on its merits be a bit more logical?

The way I see it the fact a Harley-Davidson 'bike annoys the owners of 'Other Brands'(tm) is a major merit in itself....

[ducatilover]

The way I see it the fact a Harley-Davodson 'bike annoys the owners of 'Other Brands'(tm) is a major merit in itself....

I almost want one just for that factor, but I don't think I could find one of the right era (when they were actually good)

[98tls]

One great reason I love Harleys is the spotty yobbos don't.

I doubt spotty yobbos can tell the difference between a Harley and its imitations to be honest,i do however get a laugh outta some of the spotty geriatrics that turn up at rallys on the real thing,specially when the sun goes down and the bullshit starts.To much time spent watching Anarchy methinks.

[SPman]

My nephew is 24. He's had a Night Rod for a year or two. (lives in Brisbane) Loves it, but he,s just bought a house so it may have to go.......

[Banditbandit]

Leesseee .. to make a Harley Diddleson attractive to a younger person they would have to ...


BUILD AT WHOLE DIFFERENT BIKE !!!

[Big Dave]

My nephew is 24.

Nice.

24...C and perfick here today. I spent the day in the Gold Coast hinterland on that Road King and had an absolutely phat time. I ferkin' dig that bike too.

[idb]

Leesseee .. to make a Harley Diddleson attractive to a younger person they would have to ...


BUILD AT WHOLE DIFFERENT BIKE !!!

A strongly-argued point right there.
And in CAPITALS as well.

[Tarded]

The VR1000 (or whatever it was) was kind of cool looking but would get its arse whipped in the sportbike market.

Massey Ferguson
Harley Davidson

same but different.

The image is chubby old guys with do rags flubbing around on hogs pretending they are slasher the sergeant arms on the weekend, not Cyril the accounts assistant during the week.

There is plenty of posing with bikes but harley take the cake. And by the looks they eat it too.

My Buell Cyclone was fun and yoofs liked it, but it wasnt a hog as such.

One tip for Herly is to stop with the cast frame sections, young people are horrified.

But Im closer to 40 than 30 so Im too old to know anyway

For the record Id have a hog but only as a second bike.
The Duke is #1 - luv you long time.

[ducatilover]

I talked to a few mates (I have them, I think) and I have a few who would like to own a Harley, all under 25 years old.
But they cannot justify the money for something they don't want to use every day

So, my conclusion is the yoof market in NZ is quite small and not a great deal of young chaps like me are willing to tick one up. The guys I know who can afford them tend to like bikes that go, stop and handle well.
I think the Harley market is really there for "older" chaps/chappetes who want to stroll along on a comfy seat, and can afford it.
And then there are the posers and people with inferiority complexes (like Ducati owners, and lovers...)

[Big Dave]

Are you saying that reality is different to online stereotyping?

Get. Out.

[scumdog]

I talked to a few mates (I have them, I think) and I have a few who would like to own a Harley, all under 25 years old.
But they cannot justify the money for something they don't want to use every day

S

Funny how so many have a Jet-ski or similar.

And they can't/don't use those things everyday either.

[ducatilover]

Are you saying that reality is different to online stereotyping?

Get. Out.

Fuck no, I never have a sensible thought

Funny how so many have a Jet-ski or similar.

And they can't/don't use those things everyday either.

Nobody my age I know has one...
Plenty have nice cars and weekend toys, but when you're young a weekend toy needs to be more exciting (mind you I have a Volvo and a GN...)

[Big Dave]

Here you go Brett. I asked Adam Wright, the Sales & Marketing Director for H-D Aus and NZ what Harley are doing to attract the younger rider.

"We are a brand that appeals to a broad audience, which includes younger guys. We have found relevance of products to be a big factor in appealing to new, younger buyers. Harley has always been that cool, laid back type of brand that has an emotional attachement with its riders. It's about belonging and seeking out friendship which Harley brings to the party every time.
Things like Matt Mingay doing his thing with his 1200 Sporty at events around the country helps generate awareness for H-D amongst younger Gen X & Gen Yers. In addition to that we build excitement at events such as Colley Rocks On Car Show as well as an association with surfing events around the country. Have you seen our 72 Sporty?

In addition to this we are about to launch our Judgement Day III campaign which is youth targeted. It has a cool tattoo theme with it this year with people able to get online to design their own tattoo to win prizes along with voting on the best customized bike (see attached). The program goes live next Monday June 3^rd. We have a holding site up at present so people can preregister. Go to; harleyjudgementday.com.au

(Matt Mingay Video)"

[Tarded]

Horseshit on the 'nice people ride pigly davidsons' bit.

I sold Hardly parts at a dealer and the bulk of the late model owners were the most pretentious tossers I have met on bikes. They do spend the coin happily though.

Sad old wanna bes. Like when they arrive at the shop in a taxi van from the rally site still wearing their coveted bumless leather pants.
And a do rag, as stated earlier.
No stereo types here, observations people.

Old harleys are cool, new ones are not. The guys after bits for old shovels etc were good people to deal with.

And Ducati owners are better mechanics than the rest of you