Live Life with A BADD Atittude or...

[Genestho]

Hi Guys

Just working on a signature line to attach to any marketing campaigns, website, tees etc. There seems to be some interesting opinions thrown around so I thought Id test the theory out here...


"Live Life with A BADD Atittude"

The BADD Atittude concept being - We can all participate in our own ways to reduce drink driving and its consequences..

When having a big night:

a) Book a taxi
b) Book a Dial a Driver
c) Book a Sober Driver

Or
Taking keys or offering a bed to mashedup mates or family members.

And the old call *555 or 111 ph call if you follow a mashed up driver crossing the centreline

Theres a few options to pick from, or feel free to add your own.

If there is a line better than I can come up with, there is a prize of a photo, with BADD girls (Sorry ladies we dont have any BADD Boys YET!) at the Ride, published on my website with Kudos given!!! A BADD pack, and maybe even a Gate Pass to the Taupo BADD Endurance Racing!

[MSTRS:Me]

I quite like that....
what about "Have YOU got a BADD attitude?"
or "A BADD attitude - don't leave home without it"

[Genestho]

I quite like that....
what about "Have YOU got a BADD attitude?"
or "A BADD attitude - don't leave home without it"

ooo nice! Like it! Thankyou!!
I have been feeling around with the words, feel like its so close!

[007XX]

Oh, this is fun (and important)...can I play too?


"Stay on the BADD side of life"

"Show us your BADD attitude...stay alive"

"When BADD is the good attitude to have"

[DMNTD:Me]

I'm so B.A.D.D I'm good!

[007XX]

I'm so B.A.D.D I'm good!

Ppffffttt...no, it's:

"I'm good, but I'm even better when I'm BADD!"

[sinfull]

How's "Ladies only go home with B.A.D.D boys"

[BIHB@0610]

When I'm good, I'm really good,
but when I'm B.A.D.D. I'm better

Don't drink and drive,
Be B.A.D.D. and stay alive

If you're tossing up driving after drinking
Let your B.A.D.D. side do the thinking .....

ooooh and if I win, I want my own B.A.D.D. boy

[sinfull]

Or "Ladies love the outlaw, but only go home with them if they're real B.A.D.D"

[Badjelly]

Given that this is to be seen by the general public, I think you need to spell out the connection between BADDness and safety. With something like "Live life with a BADD attitude", most people will just think, "WTF?", and move on. So I am about to vote for the one that makes the BADD=safe tie-up clear (but I can't remember the exact words).

If it was intended solely for people who already know what BADD stands for, then something enigmatic would be fine.

[Badjelly]

...So I am about to vote for the one that makes the BADD=safe tie-up clear (but I can't remember the exact words).

BADD Attitudes Save Lives. Possibly this could do with a bit of fine-tuning. I'll think about it.

[MSTRS:Me]

Those others being known already, you could have...
SADD, MADD or BADD - do you have The Attitude?

[Goblin]

I always thought B.A.D.D was the catchphrase. Bikers Against Drunk Drivers. Seems like it's getting a bit over-complicated adding a catchphrase to the catchphrase.

That's only my opinion tho. I think you're doing a great job Jos.

[Genestho]

Given that this is to be seen by the general public, I think you need to spell out the connection between BADDness and safety. With something like "Live life with a BADD attitude", most people will just think, "WTF?", and move on. So I am about to vote for the one that makes the BADD=safe tie-up clear (but I can't remember the exact words).

If it was intended solely for people who already know what BADD stands for, then something enigmatic would be fine.

This is only used inconjunction with safety campaign materials, and anyone that wears a BADD tee would know why they've bought it (one would assume?), and well, if your at the website and see it, you're there for a reason. Thankyou for your vote/opinion

[Genestho]

LOL, cracking up, so many great ideas, and votes, keep them comin guys!!