What is wrong with this picture?

**Macktheknife** · 19th December 2008, 09:54

Seriously, look closely and see if you can tell how this ad is really not doing the client any favours.....
This is what happens when some ad exec with no knowledge of the product does the campaign. Kinda funny how no-one picked up on it until after it was published!
Brilliant.

**MSTRS:Me** · 19th December 2008, 10:00

The ultimate 'safety' system....?

**Sparrowhawk** · 19th December 2008, 10:02

I've stared at the pic for about 5 minutes. Can't see anything....

Feel really stupid though....

**Qkchk:Me** · 19th December 2008, 10:03

Looks like the caps are the wrong size......

**scorry** · 19th December 2008, 10:03

isnt it loaded backwards???

**MSTRS:Me** · 19th December 2008, 10:04

I guess you'd have to know which way round the mag goes....

**Donor** · 19th December 2008, 10:04

All I can think is the filed down rounds may be an issue?

Other than that, I'm with Sparrowhawk on this one...

**fatzx10r** · 19th December 2008, 10:08

the bullet's are loaded bakward's in the mag?

**one-speed** · 19th December 2008, 10:09

Yep not sure how those projectiles will come out of that mag

**Finn** · 19th December 2008, 10:10

The bullet size is fine. The mag in the foreground is the wrong one.

**Macktheknife** · 19th December 2008, 10:21

Originally Posted by MSTRS

I guess you'd have to know which way round the mag goes....

Originally Posted by fatzx10r

the bullet's are loaded bakward's in the mag?

Originally Posted by BB2

Yep not sure how those projectiles will come out of that mag

Originally Posted by scorry

isnt it loaded backwards???

Thank you folks....

I DON'T CARE HOW RELIABLE A H&K PISTOL IS... IF YOU PUT THE BLOODY ROUNDS BACKWARDS INTO THE MAGAZINE... YOU'RE GONNA HAVE PROBLEMS!!!

There is no limit to dumb.

**ManDownUnder** · 19th December 2008, 10:34

H&K Primer launcher? Very cool!

**Skyryder** · 19th December 2008, 11:10

The bullets in the mag would jam.

Skyyrder

PS I suppose the fact that I did not read all the posts makes no difference.

**Max Preload** · 19th December 2008, 11:45

Originally Posted by Macktheknife

This is what happens when some ad exec with no knowledge of the product does the campaign. Kinda funny how no-one picked up on it until after it was published!

Presumably, someone from H&K signed off the final proof as well... you'd certainly expect them to have more than a passing acquaintance with their product...