Do they save much money ?
Say 5 kw conventional heater, using 5 kw power for 5 hours a day @$0.20 kw/hr. $5 day running cost or $450 per year if you heat every day of winter.
Heat pump will cost possibly as little as 1/4 of that amount, but likely closer to 1/3, say $150 per year.
This saves $300 per year.
If your heat pump cost $4000 installed, you will break even after 13.3 years.
If you still own the house, and the heat pump is still going well, and hasn't required any repairs that is.
Of course, if you use the heat pump more, or for longer you will have a shorter rate of return, and if you use it less, a much longer period will be required before it can be considered a good investment.
On the other hand, if you chucked the $4000 in bonus bonds, and managed a real 4% return you would earn $160 a year in payouts. Which if they went on your power bill, would give the heat pump a 27 year break even point.
David must play fair with the other kids, even the idiots.
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