ACC ad in Dominion Nov 5 (now with 100% more PDF)

[sunhuntin]

(It's a quarter page, page A10. Wonder what it cost?)
!

i looked at putting a quarter page ad in the local free evening rag. $150 for a black and white, and $500 for a full page black and white. prices did not include gst. i would imagine the dom would be a shit load dearer.

[Big Dave]

Whos knows anything about advertising ?

Arent adverts that make incorrect or unsubstantiated claims illegal ?

http://www.asa.co.nz

[scissorhands]

Whos knows anything about advertising ?

Arent adverts that make incorrect or unsubstantiated claims illegal ?

2+2=5 everyone knows that dont they

terrorists are out to get you

school and TV dont program young minds, they are educational

[Ocean1]

Since when did ACC become a loby group?

And where do we go for our share of the advertising budget? Oh yeah, it comes out of next years levy...

Seriously, they're a public service, where do they get off using an educational budget for political marketing?

[bogan]

http://www.asa.co.nz

cheers for that,

Advertising Code of Ethics:

Basic Principal #3

No advertisement should be misleading or deceptive or likely to mislead or deceive the consumer.

Rules #2

Truthful Presentation - Advertisements should not contain any statement or visual presentation or create an overall impression which directly or by implication, omission, ambiguity or exaggerated claim is misleading or deceptive, is likely to deceive or mislead the consumer, makes false and misleading representation, abuses the trust of the consumer or exploits his/her lack of experience or knowledge. (Obvious hyperbole, identifiable as such, is not considered to be misleading).

I shall begin to lodge a complaint on this basis

[ManDownUnder]

It'd be nice to have a counter ad....

Include all the content of this one, with a short, punchy corrective rebuttal

i.e.
Why are motorcyclists being singled out?
They're not, ACC's proposed levies are going up for a number of groups, not just for motorcyclists
Actually they are, along with a select few other groups. ACC is a no fault system so individual groups shouldn't be identified at all. If it's not a no fault system, where are the levies on rugby players, hang gliders, and horse riders

Why are motorcyclists being asked to pay more?
Because the levies they paid weren't enough etc
[insert quick stats here - amount paid vs amount claimed - and sources]

...etc...

[retro asian]

I guess this shows they've been listening to us/reading submissions then...



But they need to be taken to court for pulling this kind of propaganda!
Where are the lawyers at?

It makes me angry, because many people think that if something's in a paper (or on the news) it must be true.

[Mully]

i looked at putting a quarter page ad in the local free evening rag. $150 for a black and white, and $500 for a full page black and white. prices did not include gst. i would imagine the dom would be a shit load dearer.

Something in the vicinity of $3K - depending on which section and what day you want to run it.

I shall begin to lodge a complaint on this basis

You may want to drop the Dom Post (and anyone else running it) a line to that effect. Not threatening just "I saw this propoganda and am laying a complaint with the ASA for misleading advertising" - letter to the editor sort of thing.

That'll get their attention.

[Pixie]

What page was it on-I don't get the Dom.
I'm going to make a complaint to the ASA on the basis of the $77 bullshit..I suggest others do the same

[Azi Dahaka]

i spoke to our comms advisor about how much the two papers would have cost and he said about 2.5k for the dom and 5.5k for the herald.

and he then said when that acc makes sense.

I replied that it is all lies.

he replied that if this is so do you have a rebuttal if you can get me that by the end of the day he would show me how to get that information published without spending a penny

IMPORTANT CAN I ASK THE PEOPLE HERE TO COLLATE A REBUTTAL FOR EACH POINT THAT I CAN GIVE TO OUR COMMS ADVISOR

[bogan]

You may want to drop the Dom Post (and anyone else running it) a line to that effect. Not threatening just "I saw this propoganda and am laying a complaint with the ASA for misleading advertising" - letter to the editor sort of thing.

That'll get their attention.

done and done, just sent it to dom posts advertising department, I assume they'll forward it to the appropriate person. Will keep you informed of any progress.

[davereid]

he replied that if this is so do you have a rebuttal if you can get me that by the end of the day he would show me how to get that information published without spending a penny

I ahve already put some data together http://www.kiwibiker.co.nz/forums/at...3&d=1257213087

Hope it helps.

[NighthawkNZ:Me]

So they waste even more money trying to defend the misguided stats and levy hike...

what a load of shit, the sooner ACC goes back to its true orgins the better, as a full community funded (no matter what exercise you do) no longer have the seperate accounts that try to be self funded...

There are better ways of raising the money...
levy on all traffic fines for a start... how many millions would that raise. Probably more than the whole road claims combined.

[Mully]

Just thinking about it, the ASA will take FAR too long to do anything about this.

I suggest everybody e-mails the Dom Post about ACC's misleading statements and asking them to run a rebuttal from BRONZ for free.

[Mystic13]

If you're going to reply or write in can you post the facts up so others can either copy and or double check them as well. The $77 figure from ACC is covered within their written information so will be easy to refute.

I'll be sending a letter to the editor and also to ASA.

Thanks.