With the EPL now being internet only in NZ, will MNZ change?

[scott411]

Nail on head etc etc........
The internet feed thing changes entirly the relationship that sportspeople will have with sponsors, Traditional TV is a bull at a gate approach and it offers exposure to a suppliers product outside of the targeted audience. Conversley Internet feeding will be quite targeted - and whilst this might be good for companies seeking specific audience profiles or sport specific products, - It is pretty useless for corporate style outfits that want to do generic branding.

An example might be Suzuki New Zealand, justifying their $ input to the sport based on the rub-off advertising via national TV viewers seeing the brand as a whole (say for their cars etc)

Its a very interesting subject, - and is evolving at such a rate along with the many technolgies that can use streaming (smartphones etc). From the sportpersons side of things, my feeling is that it narrows the potential range of sponsors somewhat to only those closely involved with the sport of the target audience...........

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

[codgyoleracer]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

Bigboys stuff etc Scotty.....

"Half the money i spend on advertsing is wasted, - the trouble is i dont know which half.........."

[denill]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

We will never know how much sponsorship money is collectively gathered - but $90,000 is a fair bit of dosh..................

[slowpoke]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

Not sure if it's worth it or not, have no idea what sort of audience they hit. Those dollars to hit a very broad demographic with virtually no interest probably isn't a great return....but if you've hit a smaller audience already interested in motorsport then it looks quite different.

For what it's worth the impression I had of Suzuki while I was in Australia for 17 years is quite different to the impression I have of Suzuki in NZ, and it's all down to the different types of promotion. My view of Suzuki in Australia was as an also ran, unlike Honda who were the main player. In NZ it's completely reversed.

You also have to factor in where we want the sport to go. Do we hope to see the profile growing in NZ? My personal view is it's going to be very difficult without TV. I can't see any advantage going internet only except for the convenience of a few enthusiasts....unless those enthusiasts are willing to pay good money that can be returned to the sport? (Good luck getting good money out of stingy Kiwi's who think $100 is too much for a track day) How many internet subscribers would actually be interested when there are so many bigger and better series on offer around the globe?

[Tony.OK]

I'd of thought TV3 would have dropped there rates by now, seems since they lost the V8's they're struggling to have any motorsports worth watching.

With all the other Freeview channels maybe there are cheaper TV options?

I was one of the online viewers throughout the Nats, really enjoyed the coverage, maybe a mixture campaign of TV ads promoting the online live coverage? Not that I saw a single ad for the Nats this year.

Unfortunately unless there's a rugby ball involved, NZ is a motorcycling non event to the masses.

[scott411]

I'd of thought TV3 would have dropped there rates by now, seems since they lost the V8's they're struggling to have any motorsports worth watching.

With all the other Freeview channels maybe there are cheaper TV options?

I was one of the online viewers throughout the Nats, really enjoyed the coverage, maybe a mixture campaign of TV ads promoting the online live coverage? Not that I saw a single ad for the Nats this year.

Unfortunately unless there's a rugby ball involved, NZ is a motorcycling non event to the masses.

To be fair on the TV channels, i dont think they charge, infact sometimes you get the ads in the programmes, but they have to pay for the production costs, which is where the money comes in,

[Tony.OK]

To be fair on the TV channels, i dont think they charge, infact sometimes you get the ads in the programmes, but they have to pay for the production costs, which is where the money comes in,

Oh righto, how about bunging 20 GoPro's around a track and on bikes then? Edit together job done!

[The Singing Chef]

With the appropriate promotion for each event, there is no reason that internet viewership wouldn't be as good if not better than what it was on T.V.

I would prefer to and do watch racing from my comp, it's easier and it can move with me. If someone wants to watch it, they will watch it regardless of where it is being broadcast.

Getting it promoted to the masses is easy enough as well, with the absurd number of NZ bike pages and the hard hitting FB pages such as NZBlokes where we have been able to reach 1.5mil people in a week with our content, there should be no problem getting the word out there.

Ad's for sponsors can be run along the bottom of the screen.

I'm all for getting some Live Cams set up with CTAS and pumping the shit out of it online. So much more could be done with $91K.

[Dave-]

MNZ wont change because it's too busy trying to relive the 70's and the internet wasn't mainstream in the 70's.

MNZ still uses paper, and nzpost.

[CHOPPA]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

[Billy]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

Looks good,

PM Me his contacts when you get a chance,Something along the lines of a Superbike magazine was the plan when we discussed changing to the internet last year,We are just working our way through it one step at a time,To try and avoid a huge cost to everyone and ensure its done properly,I have also had a discussion with an interested party from one of the smaller TV stations,If we do it right and the product is put together properly,There is a good chance we may be able to sell our program in the future to TV,Instead of paying a fortune to have a bunch of poorly edited and badly commentated snippets on air.

Clearly the future is in the internet and social media,That said the sponsors would be lot happier if the competitors actually supported them rather than buying overseas,Vicious circle really.

[jellywrestler]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

I could help with this if someone gave me a purple singlet and a cap with no peak too.

[SWERVE]

That kind of montage would be great. See the Yamaha rider has same sponsor as John Ross. These type of clips could be tailor made for specific sponsors or advertisers who could put money in to having themselves as the featured advertisers.
Spyda in a string vest (singlet) and a knotted hanky on his head would be epic
The possibilities of having a short edited clip...specific to a brand or company are endless for promotional purposes. Both on the internet and for presentations etc.
The web is the way forward.... just to prove a point i am an old fart...and i share a house with two more, who are 19 & 23...... none of us own a TV. Or have TV access via computer or Sky.

[Shorty_925]

These type of clips could be tailor made for specific sponsors or advertisers who could put money in to having themselves as the featured advertisers.

They already are, catch up : http://www.youtube.com/watch?v=nCRxx_ztz40

[Kickaha]

Spyda in a string vest (singlet) and a knotted hanky on his head would be epic

Why did you have to go and suggest something like that