With the EPL now being internet only in NZ, will MNZ change?

[SWERVE]

They already are, catch up : http://www.youtube.com/watch?v=nCRxx_ztz40

I know! Its about time the road racing community caught up. Im not into motox....but enjoy those clips between 5-10 mins long.

[jellywrestler]

Why did you have to go and suggest something like that

fuck off Gilligan

[scracha]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage.

Zero return? Bar a few skint pensioners (hardly their target audience) who the hell doesn't have the Interweb these days? You're also ignoring the fact the Internet gives the potential of an international audience. I

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

And TV is better at this how? I'd have said the exact opposite.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

Have you look at the numbers pertaining to who watches telly, youtube and gets their news online in New Zealand? With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.

Look, good video clips and decent editing WILL get sponsors coverage. High res cameras and video editing software are peanuts these days. Hell...when I did subscribe to SkyTv, half the crap on it seemed to be reruns of dumbarses crashing on youtube videos.

[quickbuck]

......
With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.
.

I agree with all of what scratcha said, especially this bit.

The days of channel surfing 2 to 4 channels and stumbling across something because it is the only thing on is long gone!
Channel Surfing now days means you are sitting these watching something that holds little or no interest, and you are scrolling through the little blue banner with words on it at the bottom of the screen.

You might see a caption that says "CRC Motorsport".
Unless you are a motorsport fan then you will simply scroll past that onto the next one. There is no chance that you will actually click on it to see something that might look interesting.
The real kicker, and no offence to TV 3, but you have to push another button, either the i to find what sort of motorsport, or the Select to actually see it.
One would only do that if they are a fan and knew exactly what was on....... It may be Sky that do that to the EPG. Not sure.

"Stumbling" on line is highly probable, as the way social media (Face Book mainly) works it is more like being face to face with a mate and handing them a magazine to look at. Even if they aren't interested in the subject they will feel obliged to have a look to see what you are into. Or they might just be nosey, but either way they will get an eye-catching glimpse and maybe just maybe want to see more.

All that said, I had a guy at work ask me when I am out racing next.
The thing is I didn't know he was into bikes, in fact he isn't really, but his young sons are mad keen on anything that goes fast.
The only reason he knew I race is because it was one of his workers that painted my fairings...... So sponsorship does work, sometimes you don't know how..... The Catering company, and the coffee man are more likely going to get the $$ in this case, but at least there are 4 more people turning up to the track that haven't been there before.

[Tony.OK]

Perhaps paying for a Ad banner on Trademe with a link to CTAS?
Big audience there.......

[quickbuck]

Perhaps paying for a Ad banner on Trademe with a link to CTAS?
Big audience there.......

That is a very cunning plan.

[slowpoke]

Zero return? Bar a few skint pensioners (hardly their target audience) who the hell doesn't have the Interweb these days? You're also ignoring the fact the Internet gives the potential of an international audience. I

Noooooo, I'm not ignoring the potential international audience, that is my big fear: what local sponsor is going to get business internationally? Are David Reid Homes gonna sell to someone in the States? Is Craig Shirriffs gonna sell a heat pump to Oz? Are SuzukiNZ/Blue Wing Honda Nationwide Accessories, Whites, Joes Garage in Taupo gonna get any business whatsover from international clients? No, which then begs the question: why would they stay involved?

And TV is better at this how? I'd have said the exact opposite.

Because if you tune into local motorsport on TV then you have already proven 2 things: 1 you are interested in motorsport and 2. You are local (NZ) which means the local motorsport industry (or merchants supporting motorsport) have reached their key market. One of the keys to advertising isn't selling to "everyone" it's targetting your specific market, and someone watching local motorsport from a NZ location is the perfect target for many of the sponsors supporting our sport.


Have you look at the numbers pertaining to who watches telly, youtube and gets their news online in New Zealand? With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.

Awww c'mon man, what use is comparing Youtube as a whole to telly? Amongst all the gazillion cute dog vids and Bieber clips and many far better motor racing series what would drive people to tune in to NZSBK? You of all people should know the virtually infinite size of the net and just how tiny a fraction any clips from NZ are, let alone a niche sport like ours. Look at it this way, how many other National series do you watch? I'm guessing a few people would follow BSB, AMA, MotoGP, CEV, possibly ASBK, but it's a pretty short list and NZSBK is gonna be miles off the end of it with so many better series to follow. Nothing against NZSBK, it's just a fact that ours is a very small series at tracks that just don't compare to those overseas.

Look, good video clips and decent editing WILL get sponsors coverage. High res cameras and video editing software are peanuts these days. Hell...when I did subscribe to SkyTv, half the crap on it seemed to be reruns of dumbarses crashing on youtube videos.

I've got nothing against the 'net, it's all I have for the half my life I'm stuck away at work, but I think the idea needs to be looked at from how it will affect all the stakeholders.

[Sarah311]

If the net was "the way", why did Suzuki NZ take the opportunity presented by the mutiny of MotoGP watchers towards Sky TV, to immediately put it on TV? I think because it provides an opportunity to present their entire range of Suzuki everything to a mass audience, and has a positive spin off for motorcyclists and the perception the general public has of us, it also shows significant crowds attending race events, another good thing.
I think the internet is a growing medium, but currently it is a medium people use to gain limited exposure in a specific area, before being promoted onto TV. (people get "discovered" on the net, but the Real excitment happens via the mass exposure of Television)
Sponsors get huge mileage being exposed via TV, to a wide range, whereas Internet is generally targeted, and so also limited.
I don't believe we are trying to convert the converted, rather we are trying to ensure ongoing appeal to a wide cross section.
I think using the Internet to promote via mass medium e.g. Facebook or similar, has some merit, but I think using Internet options only is extremely limiting and audience shrinking at this time. I do not think sponsors would flock to it, what would the added value be to them?
My two cents anyway :-)

[Genestho]

I liken internet coverage to layering.
The internet is not the only way but, it adds another dimension which is ease of sharability for both Competitors and Sponsors alike.

This also gives those running the series a good indication of numbers, ergo something to measure. This data becomes good proposal fodder for Competitors and Promoters to pass onto potential Sponsors.

One example: So, Mr RK chains came out to HD last year, from Japan. He meets the competitors sporting RK chains, goes back to Japan, easily searches you-tube and finds a nicely edited and professionally presented NZSBK round/s with all Sponsors names, with an overall presentation of Competitors and results - shares it with his mates.
And is able to Follow the Series easily from Japan.

NZSBK needs to become an entity, with a recognisable logo that can be used on Competitor Posters and anything media related.
It starts with footage, good graphics and photographs, graphic designer/editor and a commentator/media team - writers and interviewers for footage, this then becomes something to sell to potential Sponsors right from Competitors along with a fan base, pass on to TV Broadcasters if this is still an avenue..

But I believe Mr Billy is possibly heading in this direction anyway.. big job that needs dedicated people.

[codgyoleracer]

I liken internet coverage to layering.
The internet is not the only way but, it adds another dimension which is ease of sharability for both Competitors and Sponsors alike.

This also gives those running the series a good indication of numbers, ergo something to measure. This data becomes good proposal fodder for Competitors and Promoters to pass onto potential Sponsors.

One example: So, Mr RK chains came out to HD last year, from Japan. He meets the competitors sporting RK chains, goes back to Japan, easily searches you-tube and finds a nicely edited and professionally presented NZSBK round/s with all Sponsors names, with an overall presentation of Competitors and results - shares it with his mates.
And is able to Follow the Series easily from Japan.

NZSBK needs to become an entity, with a recognisable logo that can be used on Competitor Posters and anything media related.
It starts with footage, good graphics and photographs, graphic designer/editor and a commentator/media team - writers and interviewers for footage, this then becomes something to sell to potential Sponsors right from Competitors along with a fan base, pass on to TV Broadcasters if this is still an avenue..

But I believe Mr Billy is possibly heading in this direction anyway.. big job that needs dedicated people.

Its a great concept, - and to be honest others have tried from within our organisation and no doubt more will continue to try.

Good on em for having a go, but ......................

In reality (IMO) a standalone promoter with exclusive rights is the likely the best long-term solution, - the tricky thing about that "one line statement" is that it will take one hell of a lot of releasing of the reigns before it were ever to happen. (were talking "big picture stuff" here)

Choosing the right promoter and setting the limits of their control would of course be very important to get right.
IMO - the chosen promoter would be a person that is likely to be (A) an compact and flexible operator that is likely to be an enthusiast in our sport also (B) internet savvy (C) Sufficiently financial to sign up guaranteed promotion and other media exposure 1 year ahead of the season (D) Be able to work within the limitations of MNZ and its members guidelines (in main with respect to entry fee's etc)

Oddly enough - the above people are available, and a couple spring readily to mind, but will it ever happen ? , I doubt it.

The additional irony - is the above would be likely to make MNZs job easier not harder, and also may even reduce financial risk.

[Billy]

Its a great concept, - and to be honest others have tried from within our organisation and no doubt more will continue to try.

Good on em for having a go, but ......................

In reality (IMO) a standalone promoter with exclusive rights is the likely the best long-term solution, - the tricky thing about that "one line statement" is that it will take one hell of a lot of releasing of the reigns before it were ever to happen. (were talking "big picture stuff" here)

Choosing the right promoter and setting the limits of their control would of course be very important to get right.
IMO - the chosen promoter would be a person that is likely to be (A) an compact and flexible operator that is likely to be an enthusiast in our sport also (B) internet savvy (C) Sufficiently financial to sign up guaranteed promotion and other media exposure 1 year ahead of the season (D) Be able to work within the limitations of MNZ and its members guidelines (in main with respect to entry fee's etc)

Oddly enough - the above people are available, and a couple spring readily to mind, but will it ever happen ? , I doubt it.

The additional irony - is the above would be likely to make MNZs job easier not harder, and also may even reduce financial risk.

Then why aren't these "Enthusiasts " stepping forward now????

Other promoters have looked at it and walked away cause they can't make any money out of it,Lets be realistic here,We just simply don't have a "burger in the box" that the general public want to see.

[scrivy]

We just simply don't have a "burger in the box" that the general public want to see.

Put some 'fur' on it - everyone will want to see it then...

[slowpoke]

Lets be realistic here,We just simply don't have a "burger in the box" that the general public want to see.

Dunno Billy, I don't think the general public know we exist which is a slightly different problem, we're simply out of sight out of mind.

[SWERVE]

I received a copy of the Sponsors and shareholders report from Hayden Padden motorsport today. In it there is a breakdown of how they perceive their media coverage in term of $.
TV does not come out on top.........! It is beaten to the top spot by Online media (news sites) and interestingly enough they do not value (niche online media ) at all. By that I presume they mean FB and the like. But getting coverage on specific news sites ( I am guessing things like Stuff - WRC official sites - Online news programmes etc).
So it seems that the Net does have its rightful place in todays world. But only at this stage if its linked to the larger organisations sites. Food for thought there I think.
Also "Twitter" watchers are increasing at almost 3x that of FB.
These figures are based on their NZ specific TV articles. ie TV1 - TV3 - Prime & sports shows.

They list a 23.5% increase in social media followers
$1.2 million nzd of PR value
And a total of 25 mins solo TV time
These figures are for 1/1/13 to 1/6/13.
Interesting stuff.

[steveyb]

Also out of interest, Red Bull now confidently state that both Red Bull Racing F1 and Red Bull MotoGP Rookies Cup pay for themselves in terms of $ (or Euros) per minute/hr exposure.
Red Bull Racing F1 costs 300M Euros per year or something like that (??? not 100% sure but it is a large amount of sponduliks).
Rookies Cup costs about 100,000 E per rider per season or something like that.
Rookies Cup is not on mainstream TV anywhere that I am aware of.
Red Bull Racing F1 sells sponsorship rights and merchandise, nothing else.
Rookies Cup sells exposure of the Red Bull brand, nothing else.
So, this exposure only really comes through branding of riders, exposure at race events (admittedly they are MotoGP events) and on-line exposure through Rookies Cup TV (on line) and MotoGP.com.

The point being is that brand exposure can be monetised if it is done in a way that broadens the offering beyond traditional media and methods.

IMHO we don't need to sell coverage of NZSBK to TVNZ. We need to sell it to SpeedTV or other on-line motorsports outlets. The people that watch that are the market for all of the advertisers that want to get involved in motorsports. I think that people are grossly underestimating the loss of viewers of niche programming from TV to on-line media.
Also, they all have friends and families to whom they mention brands and names and the like, so brand awareness grows that way.
But, it is more than the on-the-track product. Paddock interviews showing branding on presentable bikes, riders apparel, paddock and pit displays, and sadly, pretty, branded up brolly dollies are very important too. Currently in NZ we only get big closeups of riders because there is very little else that is appealing to show in the shots. So any sponsors brands are poorly represented, in both ways.
Just have a look at how they do interviews with rugby guys after games, at MotoGP at WSBK. Always dressed in team apparel and often in front of a branded hoarding. This stuff costs money yes, but if gathered together in a planned way it does not have to cost the earth. But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days.