NZ road safety ads & videos (2014)

[wysper]

I caught the ad online recently. I actually thought it was pretty good.
I agree with the OP about the 109 bit being a bit stupid. But the ad itself is quite effective.
They could have left the speed part out - the ad would still work. Infact could even work better if people thought this scenario could occur at any speed and not just that of above the speed limit.

Anyway, on balance if it makes more drivers think about their actions and possible consequences that has to be good. Doesn't it?

[Crasherfromwayback]

I like this thread. It has lots of love!

[Motu]

Yeah, the speed's irrelevant, it's about the shit that can happen when you are feel good and safe at your desired speed. Shit happens, cars pull out, kids run out, sheep run out, tourist forget what side of the road they are on - rouge events...keep an eye out for them.

[Kickaha]

I like this thread. It has lots of love!

What's not to love about Katman?

[noobi]

What took you so long to jump from your soap box on to this thread. Your pedantic comments are always appreciated and enjoyed by all who like to hear from a real Mr Perfect. It must be amazing to be right all the time. I stand corrected, only one of the drivers was shown to be speeding. The one that stopped at the intersection could not see the approaching car because the human eye can not detect objects going above 104kpm.

Has your Nobel prize arrived in the mail yet? Do you even have room on your shelf for more awesome me awards.

[SMOKEU]

[mashman]

I never quite understood why we need someone to remind us about the speed limit. Them target things are everywhere. You can be the best driver on the planet and still get fucked over by the second best driver in the world who has just dropped the ciggy lighter between his legs.

[Akzle]

Anyway, on balance if it makes more drivers think about their actions and possible consequences that has to be good. Doesn't it?

people who watch tv dont think.

[Smifffy]

"I've got my boy in the car"

If that's important to you, then you should take more time at intersections and not pull out in front of traffic travelling at open road speeds. That was going to end badly if the oncoming car was doing any speed over about 70km/h.

We have an intersection like that here, the straight bit is a well known hoon strip. If I can even see a car, I wait, cos it is almost impossible to judge it's speed from the approach angle.

[caspernz]

Ad is quite provocative. Nothing to do with speed in my book though, it's about not pulling out when there's insufficient room/time to clear the junction. The approach speed of the car with the right of way is rather immaterial, even 80 clicks would have been prang time...

Maybe there'll be more to come of these adverts? Could highlight all the poor driving habits that need attention in this country that way...what's Andy Knackstedts' number?

[Katman]

The ad would have far more relevance (and credibility) if the car travelling at 109kph was replaced with a motorcycle travelling at 160kph.

[Scuba_Steve]

& there's the problem, it would be a ok ad if it focused on the bad driver but instead it's just more propaganda to try & justify NZ's biggest scam.
All the speed scam ads use strawmans & completely disregard the actual dangers, even show people doing illegal & dangerous things like this ad but never once point them out instead try & claim it's all the "speeders" fault. Well if this guy had of actually been "speeding" this whole crash could have been avoided... Another case where "speeding" saves lives

[Katman]

& there's the problem, it would be a ok ad if it focused on the bad driver but instead it's just more propaganda to try & justify NZ's biggest scam.

Well, I suppose it's all in the way you view it.

If you take from it the message that a vehicle waiting at an intersection needs to be treated as a hazard and may well require a reduction in speed to allow for that hazard (instead of blindly continuing on without any adjustment of your speed or your conscious evaluation of the situation) then it's been worth something.

[Erelyes]

From day dot as a kid crossing the road, this was drilled into me:
1. Look right.
2. Look left.
3. Look right again.

I think it's a powerful ad. I do wonder when NZTA is going to remind us of the simple habits like the one above, though, rather than just talking constantly about speed.

If you take from it the message that a vehicle waiting at an intersection needs to be treated as a hazard and may well require a reduction in speed to allow for that hazard (instead of blindly continuing on without any adjustment of your speed or your conscious evaluation of the situation) then it's been worth something.

Absolutely. However I think if you take that from it, then that's something that probably already crosses your mind.

I found this bit at the end interesting -
"Other people make mistakes"
Not 'People make mistakes', mind, but OTHER people do.

[Robbo]

Well, I suppose it's all in the way you view it.

If you take from it the message that a vehicle waiting at an intersection needs to be treated as a hazard and may well require a reduction in speed to allow for that hazard (instead of blindly continuing on without any adjustment of your speed or your conscious evaluation of the situation) then it's been worth something.

Exactly, and that's one of the scenarios that defensive driving courses taught us years ago. Assume the said driver has,nt seen you and is going to pull out, therefore you adjust your speed accordingly in case you need to brake and avoid him or have an escape route planned to miss him.
Basically the message was to treat every other driver out there as an idiot that was out to ruin your day and be prepared at all times to avoid him.
I know that this line of thinking has kept me sunny side up and accident free for many years.