Governments set targets. When passive measures fail to produce the "desired" results, stricter interventions and regulations surely follow. Today voluntary food "traffic lights", next thing there will be "fat" taxes and other constraints on "non-complaint" foodstuffs. Mark my words. The chippie aisles at supermarkets will soon be filled with sliced organic carrots and tofu kebabs. Illicit drug dealers will be able to replenish the shelves now burdened with party pills with Eta's range of coronarys in a foil bag until these evel products are banned in their entirety. This issue is nothing to do with "informed choice". It's about dietary facism.
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