Questions for you - whats the engines going into - naked, sports, cruiser styled bikes? or do you plan an across platform engine - say 800 V-Twin in all three styles? Water/air cooled?
400 = irrelevant for me as I am on a 900 now. However -
maybe just maybe a sweet 250 starter bike? The thing here is if you are starting as a rider are you going to invest your bucks in an unknown brand?
Yamaha had a nice water cooled 400 v-twin in the 80's (Jap market version of the 550), plus Suzuki sold zillions of the 400/4 thingies in the same period. Kawasaki did fine with the Z400/440, and Honda the 400 twins (the blandest of the above).
So -what happened to the 400 range? the 600's took over. Killed the 750's as well the bastards.
Unless your proposed 400 is very well priced or a cheap dirter ......
800 V-twin - take on the Ducati Monster and Japanese cruisers and you may do well. $ will be the big break point and shop support.
I'd go for a sweet very clean bobber style cruiser - get rid of all the fat crap on the HD and their copies and strip it down to a light traffic-light rocket. That Sporster nightster is getting there.
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