Attn BD sub-editorial committee

**Big Dave** · 8th January 2008, 14:40

Originally Posted by warewolf

If you hit "explain" you will see that MS Word says "capitalize the first word of a sentence." We know it is not a new sentence, so this rule does not apply.

The real question is, are you using open punctuation, where the periods marking contractions are dropped? I would say yes, so it is not the a in and that needs fixing, but rather the period after the Lit should be omitted.

The only thing I want to do with that ^%@#)&*! paperclip is bend it into a hook and launch it skyward with the biggest rubber band I could find.

**jafar** · 8th January 2008, 14:54

Originally Posted by Big Dave

Hop online and download the BMW HP2 Megamoto brochure and you’ll see this quote.

‘The HP2 Megamoto is an uncompromising street bike. It’s equally at home drawing admiring glances in the urban jungle as it is tearing up country roads or drifting through corners on a racetrack. In keeping with the HP (BMW High Performance) philosophy, this is a machine that is stripped down to the bare essentials. Outstanding components and workmanship combine to make this a truly unique motorcycle – and its lightweight construction and powerful boxer engine ensure it delivers a unique adrenalin rush.’

I’ll happily endorse the BMW quote.

I think the grammar could be a slightly better, conversely my Bavarian ain’t that flash, apart from that. Bingo! (No, I don't mean the carburettors.)

They have managed to fill a whole paragraph by telling you absolutely nothing. What a waste of trees

**Big Dave** · 8th January 2008, 15:00

Originally Posted by jafar

They have managed to fill a whole paragraph by telling you absolutely nothing. What a waste of trees

That's where the real skill comes in - padding that out to 1,200 words.

**warewolf** · 8th January 2008, 15:03

Originally Posted by Big Dave

The only thing I want to do with that ^%@#)&*! paperclip is bend it into a hook and launch it skyward with the biggest rubber band I could find.

I thought you woulda changed to that cutsie puppydog thing?

Turn the fecker off altogether.

**jafar** · 8th January 2008, 15:03

Originally Posted by Big Dave

That's where the real skill comes in - padding that out to 1,200 words.

Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in.

**warewolf** · 8th January 2008, 15:07

Originally Posted by jafar

Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in.

That would just be copying Ducati's Hype.

**Crisis management** · 8th January 2008, 15:12

Originally Posted by warewolf

That would just be copying Ducati's Hype.

Hey, I'll remember this........the capital coast isn't that far away!

**Big Dave** · 8th January 2008, 15:17

Originally Posted by Crisis management

Hey, I'll remember this........the capital coast isn't that far away!

Ahh - Reminds me I have to do some badges.

I think I might do a mock one with some sort of fore....nah.......I have to do some badges....

**jafar** · 8th January 2008, 15:18

Originally Posted by warewolf

That would just be copying Ducati's Hype.

Probably the same copy writer too

**Big Dave** · 8th January 2008, 15:21

Originally Posted by jafar

Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in.

I suspect the $28.5 k start means it won't have 'deep market penetration.'

But the bike is quite superb, nada on the half arses.

**jafar** · 8th January 2008, 15:32

Originally Posted by Big Dave

I suspect the $28.5 k start means it won't have 'deep market penetration.'

But the bike is quite superb, nada on the half arses.

$28.5 is way too much for that model IMHO.

I'm sure the build quality on the beemer is up to their usual excellent standard, it is the target market I was referring too.

**vifferman** · 8th January 2008, 15:33

Originally Posted by 007XX

What a shame! There was I, awaiting with bated breath for the juicy details.

Well done, V! You learned and remembered!

**007XX** · 8th January 2008, 15:36

Originally Posted by vifferman

Well done, V! You learned and remembered!

*bows humbly*

I do try...

and can also be very trying, but that's another story!

**Big Dave** · 8th January 2008, 15:36

You know what a lot of brochures are like, generic as a horoscope and appear to have been written by the agency copywriter who got the gig because his uncle once owned a Norton.

Hop online and download the BMW HP2 Megamoto brochure and you’ll see this quote.

‘The HP2 Megamoto is an uncompromising street bike. It’s equally at home drawing admiring glances in the urban jungle as it is tearing up country roads or drifting through corners on a racetrack. In keeping with the HP (BMW High Performance) philosophy, this is a machine that is stripped down to the bare essentials. Outstanding components and workmanship combine to make this a truly unique motorcycle – and its lightweight construction and powerful boxer engine ensure it delivers a unique adrenalin rush.’

Yes it’s advertising copy, but after giving the latest HP2 the KR treatment, I’ll endorse it.
The grammar could be better and slightly more to the point, conversely my Bavarian isn’t that flash - apart from that: Bingo! (No, not like the carburettors.)