The AMA's racing arm has been bought out by the Daytona Motorsports Group, headed by NASCAR's first family, the Frances. With a decreased emphasis on the manufacturer's adage of "win on Sunday, sell on Monday," and an increased focus on creating a great racing show similar to NASCAR, Hayes believes the sport is facing some seriously rough waters.
"It's absolutely crazy," Hayes said. "Next year, racing in the U.S. is going to be completely different. They want it to be a better show, like NASCAR, where 10 guys at any race can win. They're hoping that gets some of the NASCAR crowd to watch. But motorcycle racing draws a different crowd, techie geeks who argue about it on message boards. They're hardcore."
The biggest problem Hayes has with the changes looming on the horizon is the manufacturers will be shut out of the equation. DMG will be going to specification ECUs (engine control units), tires and fuel, each provided by a single supplier. Whereas now where the rules allow some diversity in these areas amongst manufacturers, this will fall by the wayside as AMA drops to two classes, one for 1,000 cc bikes and one for 600 cc bikes. Both will differ little from their street-going kin. Since he is a salary racer paid by Honda with endorsements from apparel deals (ARI helmets and TCX boots) and receives bonuses from Honda for wins, his normal way of making a living will be under threat.
"The days of going to a track and seeing a 200-horspower, fire-breathing superbike will be over," Hayes said. "Right now our series is about to do a 180. Right now none of our sponsors are from outside the industry. But DMG is not into selling motorcycles. They're into entertainment. One of my goals was to get a factory superbike ride and with all of the changes, that isn't going to exist."
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