And *I* remember the enormous storm of protest when it was raised from 3/4d (33c) a gallon, which price it had been maintained at, by law (back then the government set the price for all essential commodites) , for many many years.
Butter , by the way , for the housewives present, was 2/- (20c) a pound (500gm) for most of my youth. I was regularly sent to buy it from the corner shop, and I knew all the prices because they never changed.
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