Yebbut don't confuse markup with profit. Markup has to pay for all the dealer's costs, like wages to the sales person for a start. Rent. Cost of complying with all the jiggery-pokery being done with acc/kiwisaver/employment law lately (and I mean just implementing the changes, not the actual payouts those things require). Financing the 4k outlay until someone buys it. Warranty obligations. etc etc ad nauseum.
See above. And conversely, you can't tell me that the dealers are making any money, can you?
It never ceases to amaze me how people mistakenly presume dealers are profiteering rip-off merchants. Yes there is some negotiating room in sales, but nowhere near as much as the difference between private and dealer prices.
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