Having an edge is the key. I've seen people start up in very competitive market and fail after putting everything they've got into it. If you're in a competitive market, and I've been there, you need to have something specific to you that makes the customer come to your business rather than the competition. That "something" has to be not just price, in fact the price of the goods is about third on the list of what the customer is looking for.
Better though is to look for a market where there is a definite need and see how you can fill that need. I have built up a long list of business aquaintances and find networking to be crucial to growth. Also, be honest and reliable, back up what you say and sell, and don't rip anyone off!
One of the biggest contributors to failure is that people spend in advance, counting on business growth or potential growth to fund their spending. It's called "counting your chickens before they hatch" and you'd be amazed how many do this and then get behind in their bills! DON"T buy/lease that vehicle if you're not already making enough to fund it or have enough guaranteed work/income that it is an asset rather than a liability.
Another problem is that people don't want to "make a profit in order to minimise the tax". But don't see the need to have a back-up fund to even out the ups and downs. I'd rather pay a bit more GST and tax and have the security of a healthy bank balance, that way I can take advantage of opportunities arising, or cover a lean month' expenses.
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