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Thread: Research on motorcyclists, pillions, and non-riders

  1. #1
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    14th August 2013 - 15:17
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    Research on motorcyclists, pillions, and non-riders

    My organisation is conducting a multifaceted research project on motorcycle riders across a spectrum of items. We reached out to Simon Gotlieb at Bronz, Mike Dew at Ulysses, and we've had a phenomenal response, but we also want to make sure we are capturing individuals who are not a part of membership organisations as well. This research will help us before we embark on a series of deep-dive qualitative interviews with riders one on one.

    We are particularly interested in active riders and their partners (who either do not ride or pillion only).

    There is a survey to capture each group:
    Active Riders
    https://www.surveymonkey.com/s/nzriders


    Pillions and Non-Riding Partners
    https://www.surveymonkey.com/s/nzpillions

    There are five $100 Prezzy Cards up for grabs for each group too.

    A couple of questions we've had so far are below along with the answers:
    Why are you asking certain questions, especially the risk questions?
    That's a good question with a complex answer. We are using the DOSPERT risk assessment tool within the survey which asks people about their risk profiles (personal, recreational, financial, etc). Part of this assessment is to lay the ground work for us to do interviews with actual riders to understand differences between riders. This data may or may not even prove to be useful. Let me explain further; if we find that there are high risk taking riders that statistically cluster together, we'll interview them and ask them about risk, how do you know when it's safe to take a risk, when does taking a risk become too much of a risk, etc. Combine that with other factors (and again I'm making this up because I do not have the data yet from the survey) are those who take risks more likely to have advanced safety gear which would mitigate risks and would lead to theories of Risk Homeostasis and/or Risk Compensation theory. Another item that's interesting in general is we all know that riding a motorcycle is considered a higher risk activity, but it doesn't mean that the people who ride have a higher risk tolerance.

    There's a lot that is unknown and the results from this will allow me to discuss things in person and understand the results better when I speak with riders.


    Who's commissioned this work?
    At this time we are not disclosing who has commissioned the project and not to sound like a broken record, but the survey is just one aspect of the project. I can tell you it is funded by more than one agency. When we initially set out to do this work, we very quickly learned that Police, NZTA, MOT, ACC, MSAC, MOH, etc., all caused individuals to change their disposition when they thought they were funding it. Therefore, we decided it would be best to not disclose the agencies as motorcyclists are very passionate and have very strong feelings that could skew the research.

    A quick update on the survey. Bronz has supplied some feedback and we've made couple of minor changes. Most notably is that we have included the opportunity for riders to inform us what questions we should be asking as we move forward!

    If you have questions I'll check on the post and respond to items as I can. You can also reach out to motorcycle-research@optimalexperience.com

  2. #2
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    3rd January 2013 - 19:46
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    Interesting survey. Would love to see the results when this is finished.
    ---------------------------
    Disclaimer: Any lapses in spelling, tact, or fact are transmission errors.
    ---------------------------

  3. #3
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    Thanks Grashopper

    I'll be sure to let you know the outcomes. May be a few months until it's all done and dusted.

    Quote Originally Posted by Grashopper View Post
    Interesting survey. Would love to see the results when this is finished.

  4. #4
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    Motorcycle research surveys

    My organisation is conducting a multifaceted research project on motorcycle riders across a spectrum of items. We reached out to Simon Gotlieb at Bronz, Mike Dew at Ulysses, and we've had a phenomenal response, but we also want to make sure we are capturing individuals who are not a part of membership organisations as well. This research will help us before we embark on a series of deep-dive qualitative interviews with riders one on one.

    We are particularly interested in active riders and their partners (who either do not ride or pillion only).

    There is a survey to capture each group:
    Active Riders
    https://www.surveymonkey.com/s/nzriders


    Pillions and Non-Riding Partners
    https://www.surveymonkey.com/s/nzpillions

    There are five $100 Prezzy Cards up for grabs for each group too.

    A couple of questions we've had so far are below along with the answers:
    Why are you asking certain questions, especially the risk questions?
    That's a good question with a complex answer. We are using the DOSPERT risk assessment tool within the survey which asks people about their risk profiles (personal, recreational, financial, etc). Part of this assessment is to lay the ground work for us to do interviews with actual riders to understand differences between riders. This data may or may not even prove to be useful. Let me explain further; if we find that there are high risk taking riders that statistically cluster together, we'll interview them and ask them about risk, how do you know when it's safe to take a risk, when does taking a risk become too much of a risk, etc. Combine that with other factors (and again I'm making this up because I do not have the data yet from the survey) are those who take risks more likely to have advanced safety gear which would mitigate risks and would lead to theories of Risk Homeostasis and/or Risk Compensation theory. Another item that's interesting in general is we all know that riding a motorcycle is considered a higher risk activity, but it doesn't mean that the people who ride have a higher risk tolerance.

    There's a lot that is unknown and the results from this will allow me to discuss things in person and understand the results better when I speak with riders.


    Who's commissioned this work?
    At this time we are not disclosing who has commissioned the project and not to sound like a broken record, but the survey is just one aspect of the project. I can tell you it is funded by more than one agency. When we initially set out to do this work, we very quickly learned that Police, NZTA, MOT, ACC, MSAC, MOH, etc., all caused individuals to change their disposition when they thought they were funding it. Therefore, we decided it would be best to not disclose the agencies as motorcyclists are very passionate and have very strong feelings that could skew the research.

    A quick update on the survey. Bronz has supplied some feedback and we've made couple of minor changes. Most notably is that we have included the opportunity for riders to inform us what questions we should be asking as we move forward!

    If you have questions I'll check on the post and respond to items as I can. You can also reach out to motorcycle-research@optimalexperience.com

  5. #5
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    I think that this is a particularly biased piece of research that is designed to reinforce a bunch of preconceived opinions. The section about risk and perception of risk is particularly flawed.

    All robust research should start with a clear view of the data sets that are important, and then work backwards from that to the construction of the actual questions themselves. This research does not do that.

    It will be most interesting to receive a copy of the results, which should hopefully be put out for feedback, before any decisions or recommendations are made.

    Also questionable is the decision not to reveal who is responsible for commissioning the research. That also significantly undermines its validity.
    "Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]

  6. #6
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    As I said to Simon on facebook. I think it's a pile of shit, without clear parameters or question qualification.

    How can I honestly answer that I love to thrash the shit out of a bike, without first saying that I do it on a track?

    There were other examples of how piss poor it is, but I seem to have repressed the memories.

  7. #7
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    Quote Originally Posted by mdutton27 View Post


    Who's commissioned this work?
    At this time we are not disclosing who has commissioned the project and not to sound like a broken record, but the survey is just one aspect of the project. I can tell you it is funded by more than one agency. When we initially set out to do this work, we very quickly learned that Police, NZTA, MOT, ACC, MSAC, MOH, etc., all caused individuals to change their disposition when they thought they were funding it. Therefore, we decided it would be best to not disclose the agencies as motorcyclists are very passionate and have very strong feelings that could skew the research.
    Our passion skews the results? Are you kidding? The bloody survey if answered honestly, is completely pissed, let alone skewed.

  8. #8
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    I tried, but fuck that.....whats this question got to do with Riding????.

    Engaging in unprotected sex with a one night stand.
    Harley Davidson: The most efficient way to convert gasoline into noise without the side effects of horsepower.

    'Fast' Harleys are only fast compared to stock Harleys.

  9. #9
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    Quote Originally Posted by nallac View Post
    I tried, but fuck that.....whats this question got to do with Riding????.

    Engaging in unprotected sex with a one night stand.
    It's meant to qualify your risk assessment levels I think.

  10. #10
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    I suspect you'd get a warmer response if you didnt make it so blatantly clear that everything was copy pasta.

    I never ride at less than 200 km/hr when I have a pillion, and the front wheel never wears as it is always in the air. I also beat up and run over anyone who doesnt ride, they dont deserve to breathe my air.
    Is that the answers you expect?

  11. #11
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    Quote Originally Posted by nallac View Post
    I tried, but fuck that.....whats this question got to do with Riding????.

    Engaging in unprotected sex with a one night stand.
    i always wear a helmet . ATGATT

    plastic fabricator/welder here if you need a hand ! will work for beer/bourbon/booze

    come ride the southern roads www.southernrider.co.nz

  12. #12
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    Cool

    I prefer having unprotected sex with my self while riding at 240K/h passing the ones who create surw... sureve... surva...ahh questoneers like this crap!

    May the bridges I burn light the way.

    Follow Vinny's MX racing on www.mxvinny.com


  13. #13
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    Quote Originally Posted by mdutton27 View Post
    We reached out to Simon Gotlieb at Bronz, Mike Dew at Ulysses, and we've had a phenomenal response,
    have you reached out to as many people as Bishop Brian Tamaki?

  14. #14
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    Quote Originally Posted by jellywrestler View Post
    have you reached out to as many people as Bishop Brian Tamaki?
    Or Jimmy Savile?
    Keep on chooglin'

  15. #15
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    Oh and another thing dear mdutton27, your credibility is shot to pieces. I suspect you do not own a bike. Why? Well, any bike owner who has spent their hard earned money to get a bike of his/her dreams knows how to spell the name of their bike.... Ducatti, roflmfao!

    May the bridges I burn light the way.

    Follow Vinny's MX racing on www.mxvinny.com


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