Isn't it signposted with those electronic speed limit signs? There's a school in Christchurch, I forget which one - actually probably more than one - that has signs that light up with a red ring (like a normal speed limit sign) and 30 in the middle, large letters, blinking lights and all that carry on, with the words School Zone underneath. The 30 signs are activated between about 8am and 9am, I think maybe at lunch time, and again at 3pm to 4pm.
Most of the drivers I see doing stupid shit around schools are the ones actually picking up their kids. They're often double parking, or pulling out in a hurry to get into a gap, or something dumb like that. They'd be beside themselves with rage if it happened to one of their own kids, but some just don't think when they're behind the wheel themsleves.
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